In what direction is Makarony Polskie’s product portfolio developing?
The Makarony Polskie Group is – as the name suggests – a pasta manufacturer, but not exclusively. Our group also includes Stoczek Natura, a producer of ready-to-eat meals with a wide range of products, including pasta dishes.
We are primarily a private-label manufacturer, and sales under our own brands account for a smaller portion of our business. We offer a broad portfolio – ranging from classic pastas made from durum wheat, mixed flours, and egg pasta to health-promoting and functional products.
In the past, we have launched rye, whole-grain, and spelt pastas – that is, health-promoting varieties – though this segment still accounts for a small share of total pasta consumption. Consumers express interest in a healthy diet, but when shopping, they are often guided by price and habit.
We have also developed pasta made from legume flours – 100% chickpea, red lentil, and green pea – with a high protein content.
Our range also includes functional pastas: Diabetic (studies have shown the potential to lower blood sugar levels by 4 percentage points with regular consumption), Cardio, and Fit pasta with a low glycemic index. We develop health-promoting products under the Novelle brand, clearly distinguishing it from the classic Makarony Polskie line.
This trend in Poland is still weaker than in Western Europe, but we are consistently increasing its market share. This year, we introduced high-protein pasta, containing approximately 22% protein. It is made from durum wheat flour and egg white, thanks to which it retains properties and a taste similar to traditional pasta. This responds to the growing interest in high-protein products in Europe and worldwide.
This year, the company adopted a new ESG strategy. Could you tell us more about this?
We adopted the ESG strategy primarily in response to the expectations of our major business partners and the regulations in force at the time. Although the new regulations – which apply to companies with over 1,000 employees and a turnover exceeding 450 million euros – may limit reporting requirements, we have already implemented the strategy. We believe it enhances our credibility as a business partner.
We had already implemented many of these initiatives before the strategy was formally adopted. Most of our facilities have photovoltaic installations – currently, about 7% of our energy comes from our own sources, and the goal is 10%. We are modernizing our infrastructure (including replacing the coal-fired boiler room with a gas-fired one in Stoczek) and improving energy efficiency.
We aim for 70% of packaging to be fully recyclable, and we are expanding our efforts in the areas of the circular economy, local community relations, and working conditions.
Does your company make specific marketing and strategic decisions regarding sustainable development?
Our products and operations align with the principles of sustainable development.
We work exclusively with suppliers of certified raw materials who are committed to transparency and adherence to ethical standards. We do not tolerate unacceptable practices. As a publicly traded company, we operate in accordance with a clearly defined code of business ethics.
We manufacture in accordance with high European standards and do not generate pollution harmful to local communities. When designing products, we focus on minimizing environmental impact, including in the area of packaging.
For pasta, plastic film remains the most functional solution – it is fully recyclable, and alternatives such as paper or paper-film packaging do not provide adequate durability or require additional sorting.
In the ready-to-eat segment, we use cans and jars that are 100% recyclable. Currently, 70–80% of our packaging is recyclable. We have replaced black trays with white and transparent ones. We take these issues into account both when creating the product and when designing the packaging.
Marcin Zieliński
Director of Sales and Development
Makarony Polskie
The Makarony Polskie Group is – as the name suggests – a pasta manufacturer, but not exclusively. Our group also includes Stoczek Natura, a producer of ready-to-eat meals with a wide range of products, including pasta dishes.
We are primarily a private-label manufacturer, and sales under our own brands account for a smaller portion of our business. We offer a broad portfolio – ranging from classic pastas made from durum wheat, mixed flours, and egg pasta to health-promoting and functional products.
In the past, we have launched rye, whole-grain, and spelt pastas – that is, health-promoting varieties – though this segment still accounts for a small share of total pasta consumption. Consumers express interest in a healthy diet, but when shopping, they are often guided by price and habit.
We have also developed pasta made from legume flours – 100% chickpea, red lentil, and green pea – with a high protein content.
Our range also includes functional pastas: Diabetic (studies have shown the potential to lower blood sugar levels by 4 percentage points with regular consumption), Cardio, and Fit pasta with a low glycemic index. We develop health-promoting products under the Novelle brand, clearly distinguishing it from the classic Makarony Polskie line.
This trend in Poland is still weaker than in Western Europe, but we are consistently increasing its market share. This year, we introduced high-protein pasta, containing approximately 22% protein. It is made from durum wheat flour and egg white, thanks to which it retains properties and a taste similar to traditional pasta. This responds to the growing interest in high-protein products in Europe and worldwide.
This year, the company adopted a new ESG strategy. Could you tell us more about this?
We adopted the ESG strategy primarily in response to the expectations of our major business partners and the regulations in force at the time. Although the new regulations – which apply to companies with over 1,000 employees and a turnover exceeding 450 million euros – may limit reporting requirements, we have already implemented the strategy. We believe it enhances our credibility as a business partner.
We had already implemented many of these initiatives before the strategy was formally adopted. Most of our facilities have photovoltaic installations – currently, about 7% of our energy comes from our own sources, and the goal is 10%. We are modernizing our infrastructure (including replacing the coal-fired boiler room with a gas-fired one in Stoczek) and improving energy efficiency.
We aim for 70% of packaging to be fully recyclable, and we are expanding our efforts in the areas of the circular economy, local community relations, and working conditions.
Does your company make specific marketing and strategic decisions regarding sustainable development?
Our products and operations align with the principles of sustainable development.
We work exclusively with suppliers of certified raw materials who are committed to transparency and adherence to ethical standards. We do not tolerate unacceptable practices. As a publicly traded company, we operate in accordance with a clearly defined code of business ethics.
We manufacture in accordance with high European standards and do not generate pollution harmful to local communities. When designing products, we focus on minimizing environmental impact, including in the area of packaging.
For pasta, plastic film remains the most functional solution – it is fully recyclable, and alternatives such as paper or paper-film packaging do not provide adequate durability or require additional sorting.
In the ready-to-eat segment, we use cans and jars that are 100% recyclable. Currently, 70–80% of our packaging is recyclable. We have replaced black trays with white and transparent ones. We take these issues into account both when creating the product and when designing the packaging.
Marcin Zieliński
Director of Sales and Development
Makarony Polskie
