Since 1990, POL-HUN has been combining tradition and modernity while being active on the Polish market. Please tell us about the company’s development over 35 years, including its international expansion.
The history of POL-HUN is an example of consistent growth from a local family-owned company to one of the largest manufacturers of household chemicals in Poland. We started in 1990 in Koluszki, and one of the most important moments in our history was in 1992, when the first toilet block was created. The product that became the foundation for our further growth. In the following years, we invested in production infrastructure, warehouse facilities, logistics, and a research and development laboratory. Today, we have a modern infrastructure, employ over 300 people and carry out projects for both the domestic and international markets. International expansion was a natural stage of this journey and after strengthening our position in Poland, we entered new markets, and our products reached Our products have reached many countries around the world. For us, this proves that Polish quality, backed by technology and consistency, can successfully build trust in Europe and beyond.
What is your recipe for success in the Household Chemicals category?
Our recipe for success is based on three pillars, such as quality, flexibility and understanding the real needs of the consumer. That’s why over the years we’ve been developing products that meet the everyday needs of households, while also complying with high quality standards. Repeatability is also important, because in this industry trust is built not by declarations, but by reliable performance. Today success is also about partnership as retail chains and distributors expect not only a good product from the manufacturer, but also meeting deadlines, predictability and a readiness to react quickly to market changes.
Let’s talk about your products in international markets. Tell us about the export hits and the requirements of the foreign consumer.
What works best in international markets is the products that combine effectiveness with a simple and clear user benefit. Toilet blocks are still an important pillar of our portfolio. Air fresheners, toilet gels, cleaning liquids, and products tailored for specific retail partners are also very popular. Today foreign consumers are demanding and aware. They expect quality, safety, convenience of use, refined fragrance and aesthetically pleasing packaging. At the same time, compliance with local regulations, complete documentation and security of supply are extremely important for export partners. Therefore, success in exports depends not only on the formulation itself, but also on whether the manufacturer can ensure full operational readiness and efficiently take the product from concept to store shelf.
What are the key trends shaping the private label market in Poland and Europe? How does your offer respond to these trends?
Private label is no longer just a ‘cheaper option’. It is increasingly becoming the conscious choice for customers seeking not only good value for money, but also modern design, functionality, and alignment with their lifestyle. The phenomena of premiumisation and growing trust in private labels are also evident because consumers today want products that are not just cheaper, but simply good. Our response to these trends is end-to-end support for our partners, from formulation and testing, through packaging design and visual identity, to production, certification and logistics.
What is your view on the challenges and prospects for the development of the PRIVATE LABEL segment from a manufacturer’s perspective?
The private label segment is both a great opportunity and a great responsibility. An opportunity, because retail chains and distributors are developing their own brands more and more boldly and in more and more categories. And responsibility, because the demands on the manufacturer are increasing. Certifications, safety and consistent quality, speed of implementation, production flexibility, and efficient logistics all matter. At the same time, market data shows that private label continues to grow, and most industry representatives expect this segment to expand further in the coming years. The future will belong to those manufacturers who can combine their operational scale with a partnership approach and the ability to adapt quickly to market needs. That’s why we invest in technology, people and processes.
Martyna Olszewska
Export Director
“Pol-Hun” M. Bielska sp.j.
The history of POL-HUN is an example of consistent growth from a local family-owned company to one of the largest manufacturers of household chemicals in Poland. We started in 1990 in Koluszki, and one of the most important moments in our history was in 1992, when the first toilet block was created. The product that became the foundation for our further growth. In the following years, we invested in production infrastructure, warehouse facilities, logistics, and a research and development laboratory. Today, we have a modern infrastructure, employ over 300 people and carry out projects for both the domestic and international markets. International expansion was a natural stage of this journey and after strengthening our position in Poland, we entered new markets, and our products reached Our products have reached many countries around the world. For us, this proves that Polish quality, backed by technology and consistency, can successfully build trust in Europe and beyond.
What is your recipe for success in the Household Chemicals category?
Our recipe for success is based on three pillars, such as quality, flexibility and understanding the real needs of the consumer. That’s why over the years we’ve been developing products that meet the everyday needs of households, while also complying with high quality standards. Repeatability is also important, because in this industry trust is built not by declarations, but by reliable performance. Today success is also about partnership as retail chains and distributors expect not only a good product from the manufacturer, but also meeting deadlines, predictability and a readiness to react quickly to market changes.
Let’s talk about your products in international markets. Tell us about the export hits and the requirements of the foreign consumer.
What works best in international markets is the products that combine effectiveness with a simple and clear user benefit. Toilet blocks are still an important pillar of our portfolio. Air fresheners, toilet gels, cleaning liquids, and products tailored for specific retail partners are also very popular. Today foreign consumers are demanding and aware. They expect quality, safety, convenience of use, refined fragrance and aesthetically pleasing packaging. At the same time, compliance with local regulations, complete documentation and security of supply are extremely important for export partners. Therefore, success in exports depends not only on the formulation itself, but also on whether the manufacturer can ensure full operational readiness and efficiently take the product from concept to store shelf.
What are the key trends shaping the private label market in Poland and Europe? How does your offer respond to these trends?
Private label is no longer just a ‘cheaper option’. It is increasingly becoming the conscious choice for customers seeking not only good value for money, but also modern design, functionality, and alignment with their lifestyle. The phenomena of premiumisation and growing trust in private labels are also evident because consumers today want products that are not just cheaper, but simply good. Our response to these trends is end-to-end support for our partners, from formulation and testing, through packaging design and visual identity, to production, certification and logistics.
What is your view on the challenges and prospects for the development of the PRIVATE LABEL segment from a manufacturer’s perspective?
The private label segment is both a great opportunity and a great responsibility. An opportunity, because retail chains and distributors are developing their own brands more and more boldly and in more and more categories. And responsibility, because the demands on the manufacturer are increasing. Certifications, safety and consistent quality, speed of implementation, production flexibility, and efficient logistics all matter. At the same time, market data shows that private label continues to grow, and most industry representatives expect this segment to expand further in the coming years. The future will belong to those manufacturers who can combine their operational scale with a partnership approach and the ability to adapt quickly to market needs. That’s why we invest in technology, people and processes.
Martyna Olszewska
Export Director
“Pol-Hun” M. Bielska sp.j.
