AB InBev launches Chernigivske in Poland

Wednesday, 13 April, 2022
Ukraine’s most-loved beer brand, Chernigivske, will be introduced into retailers in Poland. Previously it was launched in the UK. AB InBev is guaranteeing at least $5 million from this initiative, with all profits being distributed across designated NGOs, including Caritas International, to support humanitarian relief efforts.
Anna Rudenko, Marketing Director for Chernigivske in Ukraine, has been leading this initiative from Belgium, where she relocated with part of her family last month.

“I am proud that we can launch Chernigivske in Poland to support humanitarian relief,” said Rudenko. ”Chernigivske has been enjoyed by generations of Ukrainians. As a brewer, we can use our daily interactions with consumers to bring this beer to market and enable consumers to support humanitarian relief efforts."

Distribution and retail partners interested in participating in the initiative or consumers who want to learn more about it, can get more information via the website

tagi: AB InBev , Chernigivske ,