WWF Polska warns that overfishing threatens the stability of the fish population and may deprive 800 million people dependent on fishery of their livelihood. Sustainable fishery may turn out to be a solution for this global environmental problem, provided that all parties involved will strive to achieve it. The key role in the change of consumer behaviour is played by the cooperation of fish product manufacturers, processors and traders. WWF has the tools to help business partners in the process of transforming their portfolio.
Building partnerships and coalitions in order to build consumer awareness, reasonable resource management, as well as supply chain transparency are the key to success. WWF provides expert support and assistance based on experience in the area of joint communication and education of consumers. More information on http://ryby.wwf.pl