According to the Central Statistical Office (CSO), the value of all Polish exports amounted to PLN 661.8 billion, an increase of 2.7% year-on-year. Out of this total, as much as PLN 566.5 billion fell to the countries of the European Union, which are still the key recipients of Polish food products. Maintaining such a high share of the EU shows that despite the increasing diversification of destinations, Europe remains the natural and most important market.
At the same time, the structure of exports is changing qualitatively. Shipments to developing countries and Central and Eastern Europe declined as a result of the economic slowdown and inflationary pressures in these regions. On the other hand, a clear increase was recorded in the exchange with highly developed countries outside the EU - primarily the UK and the US. The British market, after a period of decline due to Brexit and logistical problems, is returning to its role as one of the key recipients of Polish food, while the US is becoming an increasingly attractive destination due to the demand for dairy products and confectionery.
For Polish producers, this means the need to respond flexibly to differences in demand and consumer expectations. In the Eurozone, the most important challenge remains the struggle for margins in an environment of strong competition and high raw material costs, while in non-EU markets, innovation, certification and the ability to adapt the product portfolio are more important. This, in turn, requires companies to invest in R&D and marketing, not just production capacity.
It is worth noting that against the background of all Polish exports, food remains a category of exceptional stability. While the machinery or automotive industries react strongly to cyclical fluctuations, food sales maintain relatively stable volumes. Moreover, data for the beginning of 2025 show that exports to highly developed markets outside the EU have increased in value terms, demonstrating the ability of Polish companies to compete on quality and brand, not just price.
Forecasts for the next quarters are cautiously optimistic. Experts indicate that, barring major geopolitical turmoil or further escalation of logistics costs, Polish food exports should maintain positive dynamics in 2025, albeit at a rather single-digit level. This means that the main challenge for the industry will be not so much volume growth as maximising added value - through premiumisation, geographical diversification and consistent building of recognisable brands.
Dairy - global expansion and certification as a ticket to growth
Polish dairy is one of the most internationalised segments of the food industry. Mlekovita, the largest dairy cooperative in the country, sells on 167 markets and exports over 30% of its production. In 2024, export revenues reached PLN 2.6 billion and 2025 brings further strengthening of this position, especially in Asia and the Middle East. The company emphasises the role of Halal and Kosher certification, which are a pass to markets with different legal regulations and religious requirements. Thanks to them, Mlekovita was able to enter, among others, the Persian Gulf countries, where Polish dairy products are becoming increasingly popular.
Another pillar of Polish dairy exports is Mlekpol, which reports sales in over 100 markets worldwide by 2025. Around 30% of the cooperative’s production goes abroad, which includes both mass products - such as powdered milk and maturing cheeses - and consumer brands, with Łaciaty at the forefront. Mlekpol’s strategy is to simultaneously build the position of a premium brand in Western Europe and to offer large volumes on Asian and African markets, where demand for powdered milk products is growing.
It is the diversification of the product portfolio that allows both cooperatives to reduce the risk of economic fluctuations. In a situation where the price of raw milk in Europe can be subject to large fluctuations, having outlets on several continents provides greater stability of revenues. Furthermore, both Mlekovita and Mlekpol invest in the segment of high added value products - from mozzarella-type cheeses to whey proteins used in sports supplements. This specialisation allows them to better compete with the global giants of the dairy industry, who increasingly see Poland as a serious export player.
Poland’s largest and best-known dairies include the Polmlek Group, Piątnica, Łowicz, Sierpc, Ryki, Spomlek, Krasnystaw, Sertop, or Koło, as well as international companies such as Danone, Zott, Hochland, and Lactalis.
The prospects for Polish dairy in 2025-2027 appear favourable, although challenging. Global demand for dairy products will continue to grow, especially in Asian countries and the Middle East, but at the same time expectations for sustainable production and reducing carbon footprint are intensifying. Polish cooperatives pledge to invest in energy-efficient technologies and green logistics to help maintain competitiveness. However, flexibility will remain a key success factor - the ability to combine large volumes with niche product offerings that yield higher margins and open doors to the most demanding markets.
Poland’s ‘chocolate’ brand and recognisable brands
Poland has been one of the world’s leading exporters of chocolate products for years, with exports in this category currently exceeding €2.5 billion a year. There is a stable demand for Polish products in the EU countries, as well as in the UK, which has once again become a major customer after a period of Brexit-related decline. The strengths of Polish producers remain the combination of high quality with competitive pricing and the flexibility to adapt the offer to seasonality and consumer preferences.
Wedel remains the most recognisable brand abroad, with a presence in almost 50 countries around the world. From Germany and the UK, through the USA and the United Arab Emirates, to Japan and India - the sweets with the characteristic logo of the chocolate boy on a zebra are an example of a Polish brand with global reach. Wedel’s expansion is based both on cooperation with large chains and on building premium segments to compete in gifting or limited edition categories.
Wawel, on the other hand, relies on wide distribution and the consistent strengthening of its position as a family brand, recognisable in Europe, Asia and the Americas. The company today exports to 54 countries on six continents, and in its 2024 financial reports highlighted stable earnings growth despite increasing cost pressures. Wawel is building an advantage by combining everyday products (chocolates, bars, candies) with premium offerings, which allows it to remain competitive across price segments.
In addition to giants such as Wedel and Wawel, other confectionery manufacturers, such as Colian, which has a wide range of chocolate products in its portfolio, combining tradition with modern market trends, are also becoming increasingly important in exports. The most recognisable brands include Goplana, Solidarność, Jutrzenka, Grześki and Jeżyki - offering chocolate bars, pralines, bars and unique sweets with additives. Colian’s products are distinguished by their rich recipes, variety of flavours and high quality of ingredients, thanks to which they appeal to both customers looking for classic chocolate products and modern, original compositions. The company is constantly developing its portfolio, responding to the expectations of consumers at home and in international markets.
Vobro, a confectionery manufacturer specialising in creating chocolate products of high quality and attractive design, is also a very active participant in the export market. The company offers pralines, boxes of chocolates, filled chocolates, as well as seasonal collections prepared for holidays and special occasions. Particularly popular are product lines such as Choco Crispy or Frutti di Mare, which combine the intense taste of chocolate with a variety of fruit and cream fillings. Thanks to the wide assortment and attention to packaging aesthetics, Vobro products reach both individual customers and export markets, building a brand recognisable in Poland and abroad.
Terravita, a well-known Polish confectionery manufacturer whose speciality is chocolate products with a rich taste and a variety of forms, has a very strong position both at home and abroad. The company’s portfolio includes classic bars of milk, dark and white chocolate, chocolates with additives, as well as pralines and chocolate figurines. Terravita is also developing its seasonal offer, creating sweets dedicated to holidays and special occasions. Thanks to its wide range of products, high quality ingredients and recognisable brand, Terravita’s products are popular both in Poland and on foreign markets.
Attention should also be paid to companies such as Bogutti, Eurowafel or Gibar. These companies specialise in a flexible approach to their offerings - from impulse products to private labels - and have successfully penetrated the markets of Central and Western Europe and the Middle East. Thanks to them, Poland has become one of the largest confectionery production hubs in the region, and its broad brand portfolio allows it to compete with both global giants and local producers.
Meat and processing - building a position in the EU, looking for premium niches
Poland’s meat industry remains one of the pillars of the country’s food exports - both in terms of volume and value. In 2025, more than 70% of meat and meat processing exports go to EU markets, primarily to Germany, France, the Czech Republic and Italy. The CSO data confirms that these are the markets responsible for the largest volumes, although margins here are sometimes relatively low due to high competition and the high concentration of distributors.
The largest players are Sokołów S.A., CEDROB FOODS S.A. (Duda brand), Animex and Indykpol. Sokołów - which is part of the Danish Crown group - is developing its offer in the convenience and ready-to-eat products segment, targeting not only the Polish market, but also exports. CEDROB FOODS focuses on poultry, which for years has been the showcase of the Polish meat industry worldwide - Poland remains the largest producer of poultry in the EU, and a large part of this meat reaches foreign markets in fresh, frozen or processed form. Animex is one of the largest meat and cold meat producers in Poland, known for its extensive brand portfolio and wide range of products. The company offers traditional sausages, hams, tenderloins, wieners and pates, combining proven recipes with modern production technologies. Its portfolio includes such recognisable brands as Morliny, Krakus and Berlinki, which have been trusted by consumers for years. Indykpol, on the other hand, specialises in turkey meat, building a niche but increasingly desirable offer in Western Europe, where consumers are looking for alternatives to red meat.
Premium and speciality products are also growing in importance. Consumers in Western European countries and the UK increasingly expect meat with quality labels - such as ‘bio’, ‘eco’ or ‘origin specific’ - and products tailored to high-protein diets. Polish producers, recognising this trend, are introducing premium lines and investing in new packaging technologies (MAP, skinpack) that allow products to remain fresher for longer and look more attractive at retail.
However, regulatory and certification issues remain an important challenge. In 2025, stricter carbon footprint and animal welfare regulations take effect in the European Union, forcing Polish plants to invest in modernising infrastructure. Polish companies in the meat sector are effectively implementing ESG programmes to not only reduce emissions, but also to build an image as a responsible supplier in line with European consumer trends.
Forecasts for the meat industry indicate that while the volume of exports to the EU will remain stable, the greatest growth potential lies in premium markets - both within and outside the EU, such as the Middle East and Asia. Poland, thanks to its large production scale and processing flexibility, can develop niches related to high-protein products, convenience and premium meat in the coming years. However, it will be crucial to invest in parallel in refrigerated logistics and marketing, as these will determine the sustainability of the markets to be won.
Functional beverages and ‘better-for-you’ categories
The dynamic development of the functional beverages segment is one of the most visible trends in Polish food exports. Products in this category respond to the globally growing needs of consumers who are looking for beverages that not only quench their thirst, but also support health, regeneration and an active lifestyle. Poland stands out from the region thanks to companies that have boldly bet on innovation and global distribution partnerships.
The most recognisable example is OSHEE, whose products are already available in dozens of countries on six continents. The brand has consistently built an international position through collaborations with well-known athletes, sporting events and football clubs. This combination of marketing and product functionality makes OSHEE associated with isotonic, vitamin and energy drinks with a global reach. The transaction with the Innova Capital fund has further strengthened the expansion opportunities, paving the way for further distribution in Asia and North America.
The other major player in this category is Mokate, a producer of coffees, teas and milk frother, with a presence in over 70 markets. Although Mokate’s business profile is broader, it is the innovations in the instant drinks and ‘on-the-go’ products segment that are building the company’s international recognition. With a strategy combining private label and private brand development, Mokate is able to flexibly adapt to the needs of different markets, from Europe to the Middle East and Asia.
Also of growing importance in exports are products described as “better-for-you” - vitaminised water, drinks without added sugar or plant-based alternatives to milk. Polish producers are noticing that consumers in developed countries expect not only healthy ingredients, but also attractive marketing communications that emphasise health-oriented and ecological values. This is why companies are increasingly introducing vegan, gluten-free and low-calorie lines, which are becoming a standard in Western European or North American markets.
The functional and health-enhancing drinks category is also one of the most challenging export segments. There is a need for rapid innovation, investment in research and development, as well as compliance with labelling and formulation regulations, which vary significantly from country to country. However, companies such as Oshee and Mokate are demonstrating that Polish producers are able to compete with global giants with unique recipes, attractive packaging and aggressive marketing activities.
The development prospects for this category are extremely promising. Between 2025 and 2027, the global functional beverage market is expected to grow at a rate of 7-9% per year, and better-for-you products will account for an increasing share of Poland’s export basket. This means that companies that invest in innovation and certification today can soon achieve the scale to have a permanent presence in global markets, and Poland will strengthen its reputation as a source of modern, healthy and functional beverages.
Trade in fresh fruit and vegetables
Poland has for many years remained one of the most important producers and exporters of fruit in Europe. Apples play a special role, having become a permanent part of the export structure and being a recognisable commodity in EU countries and on Asian and Middle Eastern markets. In 2024, Poland was the largest exporter of apples in the EU, with customers including Germany, Egypt, Kazakhstan and India. At the same time, exports of blueberries and raspberries - fruits considered premium products, sought after by consumers in highly developed markets - are growing dynamically.
Specialised distributor-exporters who build international sales networks play a key role in organising and maintaining this position. EWA BIS is one of the most important players in this sector - the company is present in more than 50 markets and acts not only as an exporter, but also as a trade intermediary, ensuring continuity of supply and adaptation of products to the quality requirements of the country in question. Thanks to its offices and partners abroad, EWA BIS effectively connects Polish producers with counterparties in Asia, the Middle East or Africa.
The importance of entities such as EWA BIS is also growing because foreign markets are increasingly tightening food safety and certification criteria. Distributor-exporters are taking on the burden of negotiation, logistics and quality control, allowing smaller farms and producer groups to stay ahead in competitive markets. Certifications such as GlobalG.A.P. or BRC are becoming the ticket to sales in Western European retail chains, and professional support from large distributors allows Polish products not only to compete on price but also to meet the highest quality standards.
In the coming years, the export of fresh fruit and vegetables will be challenged by climate change, cost pressures and growing competition from South America or Africa. The Polish sector - based on distributors such as EWA BIS - will have to bet on further diversification of export destinations and building national brands promoting healthy food from Poland. Growth potential lies especially in South-East Asia and the Middle East, where demand for berries, apples or fruit preserves is growing rapidly and Polish exporters already have an established negotiating position.
Development directions up to 2027 - already visible in data and company strategies
Firstly, internationalisation of brands and currency diversification. The dispersion of sales between the EU, UK, North America and MENA markets reduces the risk of exchange rate and cyclical fluctuations. Mlekovita and Mlekpol show that a broad geography - 100-167 markets - provides resilience to local turbulence and allows faster monetisation of new trends (e.g. protein, A2A2, clean label).
Second, certification and compliance. Halal/Kosher requirements and quality standards are becoming the ticket to many countries, and companies that have invested in compliance systems and audits are increasing the ‘bankability’ of export contracts. The example of Mlekovita in MENA markets is representative here.
Thirdly, the premiumisation of confectionery and snacks. Stable increases in the value of chocolate exports with moderate changes in volumes indicate further room for growth in the ‘gifting’, ‘impulse’ and seasonal collections segments - something that Wedel and Wawel have consistently exploited.
Fourth, operational flexibility and nearshoring. CSO and KIG data suggest that non-EU highly developed destinations (UK, US) are growing faster than some EU markets in 2025 - facilitated by road and sea logistics and shortening supply chains to Western Europe. Polish food producers use this as an argument in tenders with regional chains and distributors.
Fifth, investment in green transformation and ESG reporting. Market analyses indicate that by 2027 it will not only become an export standard to have quality certifications, but also to have transparent carbon footprint reporting and implementation of environmental policies. Companies such as Oshee and Colian are already testing new models of environmentally friendly packaging, knowing that in Northern European countries this will be a condition for staying on the shelves.
Sixthly, the growth of the high-protein category and functional products. The increase in demand for protein drinks and snacks in North America and Southeast Asia is opening up new opportunities for manufacturers who can combine nutritional value with an attractive form of serving. This trend is particularly supported by Oshee, as well as dairy manufacturers who are adapting their portfolios to meet the demands of physically active consumers.
Seventhly, building consumer brands with a Polish pedigree. Data from analyses of the German and UK markets show that consumers are keen on products from Central Europe if they are consistently positioned and supported in marketing. Vobro and Bogutti sweets, Eurowafel wafers or Mokate teas are increasingly competing not only on price, but also on the story of quality and tradition. By 2027, these strategies can be expected to translate into increased loyalty and a sustained presence on shelves in target countries.
How are the indicated companies positioning themselves?
Terravita, Wedel and Wawel are building exports on the recognition of chocolate brands and the ability to quickly introduce novelties to suit local tastes - from impulse formats to gift sets. These companies consistently invest in marketing and tailor their portfolios to local preferences, allowing them to maintain their leadership positions in European markets and the Polish diaspora.
Colian combines the strength of its confectionery and beverage portfolio with broad international distribution, which naturally supports scaling in Central, Western Europe and beyond. Aksam (the ‘Beskidzkie’ brand), Eurowafel and Bogutti focus on price segmentation of wafers, biscuits and sticks, capturing shelves in various sales channels, both in classic supermarkets and smaller chains. SERTOP, with its melted cheeses and formats that are convenient to transport and display, is entering niches where product shelf life and quality consistency are important.
In meat and preserves, Sokołów S.A., Indykpol and Cedrob Foods S.A. (Duda) remain key suppliers in the EU market. Their competitive advantages stem from their competence in refrigerated logistics, their specialisation in species and their ability to maintain high volumes under price pressure. The ability to react quickly to changes in demand in individual countries allows these companies to grow exports steadily.
In the functional beverages and better-for-you category, Oshee shows that Polish companies can scale globally based on product innovation, extensive marketing budgets and strategic distribution partnerships. Mokate in hot drinks - coffee, tea, chocolate instant drinks - proves that Polish brands can compete in the retail channel in foreign markets by offering products tailored to local consumption habits.
Mlekpol and Mlekovita, on the other hand, are consistently positioning themselves as leaders in dairy for export, building on a broad portfolio from butter and cheese to functional and organic products. Expansion into MENA and North American markets and Halal/Kosher certifications allow them to maintain stable growth while introducing product innovations in line with global healthy eating trends.
What does all this mean for the 2025/2026 decision?
‘Made in Poland’ food is already recognisable and competitively priced, but cost advantages alone are no longer enough. The companies that do best in foreign markets combine several key practices - treating certification as a sales advantage, working consistently on brand recognition, quickly adapting recipes and packaging to local requirements, and diversifying their portfolio geographically. In practice, this means that strategic decisions in 2025 and 2026 must take into account both investments in compliance and audits, as well as marketing and product development tailored to specific markets.
Sweets and dairy will remain the engines of Poland’s export value. In this segment, the role of premium brands and innovative products tailored to local tastes will be key. Meat and processed meat will remain a volume pillar, where logistical and quality advantages determine the ability to maintain stable contracts with chains and distributors. Functional beverages and better-for-you snacks will become a testing ground for product innovations with global potential - their introduction allows Polish companies to test the scalability and effectiveness of new solutions in foreign markets.
Figures for 2025 indicate that short-term growth levers lie in maintaining a strong position in Europe while increasing the share of highly developed markets outside the EU, such as the UK and the US. This is where Polish manufacturers are already competing effectively with speed of delivery, flexibility of logistics chains and the ability to tailor their offering to local consumer expectations.
Strategically, this means that in 2025/2026, companies should focus on several areas: developing a premium and innovative product portfolio, investing in certification and compliance with international standards, geographically diversifying sales and strengthening the strength of brands through marketing tailored to the specifics of each market. The combination of these elements will ensure a stable increase in export value while maintaining competitive advantages in a dynamically changing international environment.
Magdalena Chajzler
Editor
At the same time, the structure of exports is changing qualitatively. Shipments to developing countries and Central and Eastern Europe declined as a result of the economic slowdown and inflationary pressures in these regions. On the other hand, a clear increase was recorded in the exchange with highly developed countries outside the EU - primarily the UK and the US. The British market, after a period of decline due to Brexit and logistical problems, is returning to its role as one of the key recipients of Polish food, while the US is becoming an increasingly attractive destination due to the demand for dairy products and confectionery.
For Polish producers, this means the need to respond flexibly to differences in demand and consumer expectations. In the Eurozone, the most important challenge remains the struggle for margins in an environment of strong competition and high raw material costs, while in non-EU markets, innovation, certification and the ability to adapt the product portfolio are more important. This, in turn, requires companies to invest in R&D and marketing, not just production capacity.
It is worth noting that against the background of all Polish exports, food remains a category of exceptional stability. While the machinery or automotive industries react strongly to cyclical fluctuations, food sales maintain relatively stable volumes. Moreover, data for the beginning of 2025 show that exports to highly developed markets outside the EU have increased in value terms, demonstrating the ability of Polish companies to compete on quality and brand, not just price.
Forecasts for the next quarters are cautiously optimistic. Experts indicate that, barring major geopolitical turmoil or further escalation of logistics costs, Polish food exports should maintain positive dynamics in 2025, albeit at a rather single-digit level. This means that the main challenge for the industry will be not so much volume growth as maximising added value - through premiumisation, geographical diversification and consistent building of recognisable brands.
Dairy - global expansion and certification as a ticket to growth
Polish dairy is one of the most internationalised segments of the food industry. Mlekovita, the largest dairy cooperative in the country, sells on 167 markets and exports over 30% of its production. In 2024, export revenues reached PLN 2.6 billion and 2025 brings further strengthening of this position, especially in Asia and the Middle East. The company emphasises the role of Halal and Kosher certification, which are a pass to markets with different legal regulations and religious requirements. Thanks to them, Mlekovita was able to enter, among others, the Persian Gulf countries, where Polish dairy products are becoming increasingly popular.
Another pillar of Polish dairy exports is Mlekpol, which reports sales in over 100 markets worldwide by 2025. Around 30% of the cooperative’s production goes abroad, which includes both mass products - such as powdered milk and maturing cheeses - and consumer brands, with Łaciaty at the forefront. Mlekpol’s strategy is to simultaneously build the position of a premium brand in Western Europe and to offer large volumes on Asian and African markets, where demand for powdered milk products is growing.
It is the diversification of the product portfolio that allows both cooperatives to reduce the risk of economic fluctuations. In a situation where the price of raw milk in Europe can be subject to large fluctuations, having outlets on several continents provides greater stability of revenues. Furthermore, both Mlekovita and Mlekpol invest in the segment of high added value products - from mozzarella-type cheeses to whey proteins used in sports supplements. This specialisation allows them to better compete with the global giants of the dairy industry, who increasingly see Poland as a serious export player.
Poland’s largest and best-known dairies include the Polmlek Group, Piątnica, Łowicz, Sierpc, Ryki, Spomlek, Krasnystaw, Sertop, or Koło, as well as international companies such as Danone, Zott, Hochland, and Lactalis.
The prospects for Polish dairy in 2025-2027 appear favourable, although challenging. Global demand for dairy products will continue to grow, especially in Asian countries and the Middle East, but at the same time expectations for sustainable production and reducing carbon footprint are intensifying. Polish cooperatives pledge to invest in energy-efficient technologies and green logistics to help maintain competitiveness. However, flexibility will remain a key success factor - the ability to combine large volumes with niche product offerings that yield higher margins and open doors to the most demanding markets.
Poland’s ‘chocolate’ brand and recognisable brands
Poland has been one of the world’s leading exporters of chocolate products for years, with exports in this category currently exceeding €2.5 billion a year. There is a stable demand for Polish products in the EU countries, as well as in the UK, which has once again become a major customer after a period of Brexit-related decline. The strengths of Polish producers remain the combination of high quality with competitive pricing and the flexibility to adapt the offer to seasonality and consumer preferences.
Wedel remains the most recognisable brand abroad, with a presence in almost 50 countries around the world. From Germany and the UK, through the USA and the United Arab Emirates, to Japan and India - the sweets with the characteristic logo of the chocolate boy on a zebra are an example of a Polish brand with global reach. Wedel’s expansion is based both on cooperation with large chains and on building premium segments to compete in gifting or limited edition categories.
Wawel, on the other hand, relies on wide distribution and the consistent strengthening of its position as a family brand, recognisable in Europe, Asia and the Americas. The company today exports to 54 countries on six continents, and in its 2024 financial reports highlighted stable earnings growth despite increasing cost pressures. Wawel is building an advantage by combining everyday products (chocolates, bars, candies) with premium offerings, which allows it to remain competitive across price segments.
In addition to giants such as Wedel and Wawel, other confectionery manufacturers, such as Colian, which has a wide range of chocolate products in its portfolio, combining tradition with modern market trends, are also becoming increasingly important in exports. The most recognisable brands include Goplana, Solidarność, Jutrzenka, Grześki and Jeżyki - offering chocolate bars, pralines, bars and unique sweets with additives. Colian’s products are distinguished by their rich recipes, variety of flavours and high quality of ingredients, thanks to which they appeal to both customers looking for classic chocolate products and modern, original compositions. The company is constantly developing its portfolio, responding to the expectations of consumers at home and in international markets.
Vobro, a confectionery manufacturer specialising in creating chocolate products of high quality and attractive design, is also a very active participant in the export market. The company offers pralines, boxes of chocolates, filled chocolates, as well as seasonal collections prepared for holidays and special occasions. Particularly popular are product lines such as Choco Crispy or Frutti di Mare, which combine the intense taste of chocolate with a variety of fruit and cream fillings. Thanks to the wide assortment and attention to packaging aesthetics, Vobro products reach both individual customers and export markets, building a brand recognisable in Poland and abroad.
Terravita, a well-known Polish confectionery manufacturer whose speciality is chocolate products with a rich taste and a variety of forms, has a very strong position both at home and abroad. The company’s portfolio includes classic bars of milk, dark and white chocolate, chocolates with additives, as well as pralines and chocolate figurines. Terravita is also developing its seasonal offer, creating sweets dedicated to holidays and special occasions. Thanks to its wide range of products, high quality ingredients and recognisable brand, Terravita’s products are popular both in Poland and on foreign markets.
Attention should also be paid to companies such as Bogutti, Eurowafel or Gibar. These companies specialise in a flexible approach to their offerings - from impulse products to private labels - and have successfully penetrated the markets of Central and Western Europe and the Middle East. Thanks to them, Poland has become one of the largest confectionery production hubs in the region, and its broad brand portfolio allows it to compete with both global giants and local producers.
Meat and processing - building a position in the EU, looking for premium niches
Poland’s meat industry remains one of the pillars of the country’s food exports - both in terms of volume and value. In 2025, more than 70% of meat and meat processing exports go to EU markets, primarily to Germany, France, the Czech Republic and Italy. The CSO data confirms that these are the markets responsible for the largest volumes, although margins here are sometimes relatively low due to high competition and the high concentration of distributors.
The largest players are Sokołów S.A., CEDROB FOODS S.A. (Duda brand), Animex and Indykpol. Sokołów - which is part of the Danish Crown group - is developing its offer in the convenience and ready-to-eat products segment, targeting not only the Polish market, but also exports. CEDROB FOODS focuses on poultry, which for years has been the showcase of the Polish meat industry worldwide - Poland remains the largest producer of poultry in the EU, and a large part of this meat reaches foreign markets in fresh, frozen or processed form. Animex is one of the largest meat and cold meat producers in Poland, known for its extensive brand portfolio and wide range of products. The company offers traditional sausages, hams, tenderloins, wieners and pates, combining proven recipes with modern production technologies. Its portfolio includes such recognisable brands as Morliny, Krakus and Berlinki, which have been trusted by consumers for years. Indykpol, on the other hand, specialises in turkey meat, building a niche but increasingly desirable offer in Western Europe, where consumers are looking for alternatives to red meat.
Premium and speciality products are also growing in importance. Consumers in Western European countries and the UK increasingly expect meat with quality labels - such as ‘bio’, ‘eco’ or ‘origin specific’ - and products tailored to high-protein diets. Polish producers, recognising this trend, are introducing premium lines and investing in new packaging technologies (MAP, skinpack) that allow products to remain fresher for longer and look more attractive at retail.
However, regulatory and certification issues remain an important challenge. In 2025, stricter carbon footprint and animal welfare regulations take effect in the European Union, forcing Polish plants to invest in modernising infrastructure. Polish companies in the meat sector are effectively implementing ESG programmes to not only reduce emissions, but also to build an image as a responsible supplier in line with European consumer trends.
Forecasts for the meat industry indicate that while the volume of exports to the EU will remain stable, the greatest growth potential lies in premium markets - both within and outside the EU, such as the Middle East and Asia. Poland, thanks to its large production scale and processing flexibility, can develop niches related to high-protein products, convenience and premium meat in the coming years. However, it will be crucial to invest in parallel in refrigerated logistics and marketing, as these will determine the sustainability of the markets to be won.
Functional beverages and ‘better-for-you’ categories
The dynamic development of the functional beverages segment is one of the most visible trends in Polish food exports. Products in this category respond to the globally growing needs of consumers who are looking for beverages that not only quench their thirst, but also support health, regeneration and an active lifestyle. Poland stands out from the region thanks to companies that have boldly bet on innovation and global distribution partnerships.
The most recognisable example is OSHEE, whose products are already available in dozens of countries on six continents. The brand has consistently built an international position through collaborations with well-known athletes, sporting events and football clubs. This combination of marketing and product functionality makes OSHEE associated with isotonic, vitamin and energy drinks with a global reach. The transaction with the Innova Capital fund has further strengthened the expansion opportunities, paving the way for further distribution in Asia and North America.
The other major player in this category is Mokate, a producer of coffees, teas and milk frother, with a presence in over 70 markets. Although Mokate’s business profile is broader, it is the innovations in the instant drinks and ‘on-the-go’ products segment that are building the company’s international recognition. With a strategy combining private label and private brand development, Mokate is able to flexibly adapt to the needs of different markets, from Europe to the Middle East and Asia.
Also of growing importance in exports are products described as “better-for-you” - vitaminised water, drinks without added sugar or plant-based alternatives to milk. Polish producers are noticing that consumers in developed countries expect not only healthy ingredients, but also attractive marketing communications that emphasise health-oriented and ecological values. This is why companies are increasingly introducing vegan, gluten-free and low-calorie lines, which are becoming a standard in Western European or North American markets.
The functional and health-enhancing drinks category is also one of the most challenging export segments. There is a need for rapid innovation, investment in research and development, as well as compliance with labelling and formulation regulations, which vary significantly from country to country. However, companies such as Oshee and Mokate are demonstrating that Polish producers are able to compete with global giants with unique recipes, attractive packaging and aggressive marketing activities.
The development prospects for this category are extremely promising. Between 2025 and 2027, the global functional beverage market is expected to grow at a rate of 7-9% per year, and better-for-you products will account for an increasing share of Poland’s export basket. This means that companies that invest in innovation and certification today can soon achieve the scale to have a permanent presence in global markets, and Poland will strengthen its reputation as a source of modern, healthy and functional beverages.
Trade in fresh fruit and vegetables
Poland has for many years remained one of the most important producers and exporters of fruit in Europe. Apples play a special role, having become a permanent part of the export structure and being a recognisable commodity in EU countries and on Asian and Middle Eastern markets. In 2024, Poland was the largest exporter of apples in the EU, with customers including Germany, Egypt, Kazakhstan and India. At the same time, exports of blueberries and raspberries - fruits considered premium products, sought after by consumers in highly developed markets - are growing dynamically.
Specialised distributor-exporters who build international sales networks play a key role in organising and maintaining this position. EWA BIS is one of the most important players in this sector - the company is present in more than 50 markets and acts not only as an exporter, but also as a trade intermediary, ensuring continuity of supply and adaptation of products to the quality requirements of the country in question. Thanks to its offices and partners abroad, EWA BIS effectively connects Polish producers with counterparties in Asia, the Middle East or Africa.
The importance of entities such as EWA BIS is also growing because foreign markets are increasingly tightening food safety and certification criteria. Distributor-exporters are taking on the burden of negotiation, logistics and quality control, allowing smaller farms and producer groups to stay ahead in competitive markets. Certifications such as GlobalG.A.P. or BRC are becoming the ticket to sales in Western European retail chains, and professional support from large distributors allows Polish products not only to compete on price but also to meet the highest quality standards.
In the coming years, the export of fresh fruit and vegetables will be challenged by climate change, cost pressures and growing competition from South America or Africa. The Polish sector - based on distributors such as EWA BIS - will have to bet on further diversification of export destinations and building national brands promoting healthy food from Poland. Growth potential lies especially in South-East Asia and the Middle East, where demand for berries, apples or fruit preserves is growing rapidly and Polish exporters already have an established negotiating position.
Development directions up to 2027 - already visible in data and company strategies
Firstly, internationalisation of brands and currency diversification. The dispersion of sales between the EU, UK, North America and MENA markets reduces the risk of exchange rate and cyclical fluctuations. Mlekovita and Mlekpol show that a broad geography - 100-167 markets - provides resilience to local turbulence and allows faster monetisation of new trends (e.g. protein, A2A2, clean label).
Second, certification and compliance. Halal/Kosher requirements and quality standards are becoming the ticket to many countries, and companies that have invested in compliance systems and audits are increasing the ‘bankability’ of export contracts. The example of Mlekovita in MENA markets is representative here.
Thirdly, the premiumisation of confectionery and snacks. Stable increases in the value of chocolate exports with moderate changes in volumes indicate further room for growth in the ‘gifting’, ‘impulse’ and seasonal collections segments - something that Wedel and Wawel have consistently exploited.
Fourth, operational flexibility and nearshoring. CSO and KIG data suggest that non-EU highly developed destinations (UK, US) are growing faster than some EU markets in 2025 - facilitated by road and sea logistics and shortening supply chains to Western Europe. Polish food producers use this as an argument in tenders with regional chains and distributors.
Fifth, investment in green transformation and ESG reporting. Market analyses indicate that by 2027 it will not only become an export standard to have quality certifications, but also to have transparent carbon footprint reporting and implementation of environmental policies. Companies such as Oshee and Colian are already testing new models of environmentally friendly packaging, knowing that in Northern European countries this will be a condition for staying on the shelves.
Sixthly, the growth of the high-protein category and functional products. The increase in demand for protein drinks and snacks in North America and Southeast Asia is opening up new opportunities for manufacturers who can combine nutritional value with an attractive form of serving. This trend is particularly supported by Oshee, as well as dairy manufacturers who are adapting their portfolios to meet the demands of physically active consumers.
Seventhly, building consumer brands with a Polish pedigree. Data from analyses of the German and UK markets show that consumers are keen on products from Central Europe if they are consistently positioned and supported in marketing. Vobro and Bogutti sweets, Eurowafel wafers or Mokate teas are increasingly competing not only on price, but also on the story of quality and tradition. By 2027, these strategies can be expected to translate into increased loyalty and a sustained presence on shelves in target countries.
How are the indicated companies positioning themselves?
Terravita, Wedel and Wawel are building exports on the recognition of chocolate brands and the ability to quickly introduce novelties to suit local tastes - from impulse formats to gift sets. These companies consistently invest in marketing and tailor their portfolios to local preferences, allowing them to maintain their leadership positions in European markets and the Polish diaspora.
Colian combines the strength of its confectionery and beverage portfolio with broad international distribution, which naturally supports scaling in Central, Western Europe and beyond. Aksam (the ‘Beskidzkie’ brand), Eurowafel and Bogutti focus on price segmentation of wafers, biscuits and sticks, capturing shelves in various sales channels, both in classic supermarkets and smaller chains. SERTOP, with its melted cheeses and formats that are convenient to transport and display, is entering niches where product shelf life and quality consistency are important.
In meat and preserves, Sokołów S.A., Indykpol and Cedrob Foods S.A. (Duda) remain key suppliers in the EU market. Their competitive advantages stem from their competence in refrigerated logistics, their specialisation in species and their ability to maintain high volumes under price pressure. The ability to react quickly to changes in demand in individual countries allows these companies to grow exports steadily.
In the functional beverages and better-for-you category, Oshee shows that Polish companies can scale globally based on product innovation, extensive marketing budgets and strategic distribution partnerships. Mokate in hot drinks - coffee, tea, chocolate instant drinks - proves that Polish brands can compete in the retail channel in foreign markets by offering products tailored to local consumption habits.
Mlekpol and Mlekovita, on the other hand, are consistently positioning themselves as leaders in dairy for export, building on a broad portfolio from butter and cheese to functional and organic products. Expansion into MENA and North American markets and Halal/Kosher certifications allow them to maintain stable growth while introducing product innovations in line with global healthy eating trends.
What does all this mean for the 2025/2026 decision?
‘Made in Poland’ food is already recognisable and competitively priced, but cost advantages alone are no longer enough. The companies that do best in foreign markets combine several key practices - treating certification as a sales advantage, working consistently on brand recognition, quickly adapting recipes and packaging to local requirements, and diversifying their portfolio geographically. In practice, this means that strategic decisions in 2025 and 2026 must take into account both investments in compliance and audits, as well as marketing and product development tailored to specific markets.
Sweets and dairy will remain the engines of Poland’s export value. In this segment, the role of premium brands and innovative products tailored to local tastes will be key. Meat and processed meat will remain a volume pillar, where logistical and quality advantages determine the ability to maintain stable contracts with chains and distributors. Functional beverages and better-for-you snacks will become a testing ground for product innovations with global potential - their introduction allows Polish companies to test the scalability and effectiveness of new solutions in foreign markets.
Figures for 2025 indicate that short-term growth levers lie in maintaining a strong position in Europe while increasing the share of highly developed markets outside the EU, such as the UK and the US. This is where Polish manufacturers are already competing effectively with speed of delivery, flexibility of logistics chains and the ability to tailor their offering to local consumer expectations.
Strategically, this means that in 2025/2026, companies should focus on several areas: developing a premium and innovative product portfolio, investing in certification and compliance with international standards, geographically diversifying sales and strengthening the strength of brands through marketing tailored to the specifics of each market. The combination of these elements will ensure a stable increase in export value while maintaining competitive advantages in a dynamically changing international environment.
Magdalena Chajzler
Editor
