Polish FMCG market

  • Cordon Bleu

    Wtorek, 23 stycznia 2024

    Ease of preparation, convenience and time are the most important determinants of the popularity of convenience food. One of the most-chosen products from our ready-meals offer is Cordob Bleu - a delicate cutlet with ham and cheese. The meat used for its production comes from Polish chicken farms, controlled at every stage - “from farm to fork”. Thanks to the full control of the raw... Read more »

  • Cakes, gingerbread, wafers, gum, chocolate, challah, sesame seeds, wine gums, dragees... confectionery is an extensive category in Poland. There are many types available to satisfy a wide variety of tastes. And there are around 150 manufacturers (this is how many companies have achieved a numerical distribution of at least 5%) to this number must of course be added the many small, local... Read more »

  • From augmented reality to sustainability

    Wtorek, 23 stycznia 2024

    Five e-commerce trends that defined 2023. Read more »

  • Mintel’s 2024 forecast highlights key trends: moderation in processed foods, Gen X’s lean towards functional eating, technological conveniences in meal planning, and a sustained focus on sustainability amidst a preference for comfort in food choices Read more »

  • Retail Trends: 2023 Recap

    Wtorek, 23 stycznia 2024

    FMCG in 2023: Navigating through economic challenges and consumer shifts, the industry demonstrates resilience and adaptability, with Poland’s market showing notable growth amidst global upheavals. Read more »

  • Summary of 2023 in trade

    Wtorek, 23 stycznia 2024

    And the upcoming legislative changes in Poland Read more »

  • The consumption of sweets in Poland is growing. More and more interesting novelties tailored to consumers’ needs are appearing on the market. And these are related not only to new surprising flavours, but also to associations, communication or company values. The sweet shelf is full of possibilities. Read more »

  • 2023 was undoubtedly a challenging year. Inflation and rising prices took their toll on almost all participants in the FMCG market. The end of the year is the ideal time to take stock. What changes have taken place in the food market? What challenges did producers have to face, and which topics have dominated the industry discourse? Read more »

  • Since the beginning of 2023, the revenues on Polish food exports have remained on a level higher than the year before. Read more »

  • Exploring tastes of Poland

    Wtorek, 23 stycznia 2024

    Polish food is a vibrant fusion of hearty flavours, centuries-old traditions, and innovative approach in line with world’s newest trends. The result is a remarkable variety of food products that captivate international markets. Read more »

  • Social media is not only a tool to spy on other people’s lives, or at least no longer. Now, it is also becoming a significant tool for online trade, almost a half of Polish people (46%) have made a purchase through social media over the last 6 months1. Read more »

  • Polish trade affected by war

    Czwartek, 09 lutego 2023

    The economic and geopolitical situation at the beginnig of 2023 is not Read more »

  • Currently, 36.6% of adult Poles do not believe that food prices in stores will ever start dropping. On the other hand, 26.7% of consumers are convinced this will not happen this year. These are the two beliefs most frequently expressed in the society. A definite minority of the survey expect the everyday shopping to get less expensive within 4-6 or 7-9 months, accounting for 7.5% and 7.4% of... Read more »

  • The fact RFID is a technology facing a very promising future is proven by the predicted values of the market for devices and solutions utilizing it, as well as by increasingly broader implementation, also outside the trade sector. According to the last analysis published on the Bloomberg agency website, the value of the global RFID market, starting from the level of USD 14.5 billion at the end... Read more »

  • The functioning of traditional trade establishments is becoming increasingly difficult. Rescue may come in the form of franchise chains dynamically developing on the Polish market. Read more »

  • Last year, the trade sector faced new challenges, many of which will also remain in 2023. The issues coming to the fore include treating trade as a priority sector in energy supply, as well as providing access to resources ensuring uninterrupted operation of small stores, wholesalers and distribution centres alike. Read more »

  • Christmas is a special time of the year, and, depending on the region, many interesting traditions, and obviously Christmas dishes, can be encountered in Poland. Read more »

  • Polish People Love Sweets

    Czwartek, 09 lutego 2023

    Sweets are not just a perfect idea for a gift, an expression of feelings, or to share with your loved ones, but also a way to get into a good mood and have a little selfish moment of pleasure – just for yourself. For an occasion and with no occasion – what do confectionery manufacturers propose? Read more »

  • Predictions for confectionery market

    Czwartek, 09 lutego 2023

    The economic situation on the international trade and the food sector. Read more »

  • 30 Years With The Best. For The Best.

    Czwartek, 09 lutego 2023

    The origin of the Brand Distribution Group dates back to 1992 and is rooted in Białystok, north-eastern Poland. The past decades have been for the small trading company an inspiring journey to an international distribution group active in 100 markets. The company has been redefining global trade standards every day for 30 years. Milena Galas, Commercial Director, and the managers of commercial... Read more »

  • In the period from January to October 2022, the sales of Polish agri-food products abroad reached a record-breaking value of EUR 39.2bn (PLN 183bn), 27.3% higher year over year. Read more »

  • Polish FMCG market summary

    Czwartek, 09 lutego 2023

    2022 brought many changes to the Polish market of fast-moving consumer goods. Unforeseen events, inflation, growing prices – December is a good time for summing up. What challenges did producers face? Which subjects dominated the industry discourse? Which categories won the consumers’ hearts (and receipts), and which trends had the most profound impact on the offer of the leading players?... Read more »

  • Polish FMCG sector current situation and forecasts

    Czwartek, 13 października 2022
  • Well packaged products

    Czwartek, 13 października 2022

    Packaging tells consumers who the product is addressed to. This, of course, also works the other way – by designing packaging in a certain way, marketing experts can make it reach a specific audience. More innovations are appearing on the market, and consumer expectations are rising. How do manufacturers respond to current trends? Read more »

  • Poland’s outstanding success in food exports

    Czwartek, 13 października 2022

    Poland is not only a country with rich culture, home to such personalities as Frédéric Chopin, Maria Skłodowska-Curie and John Paul II, but also one of the largest producers and exporters of high-quality food in the European Union. Read more »

  • Family-brand-tradition

    Czwartek, 13 października 2022

    Polish family businesses have reasons to be proud – many of them have grown into huge enterprises with an international reputation. However, any business that is based on traditional values has lots of enthusiasts attracted by the quality and trust in the brand. Read more »

  • Poland’s food exports in 2022

    Czwartek, 13 października 2022

    In the period from January to May 2022, the sales value of agri-food goods abroad reached € 17.9 billion (PLN 82 billion), 21.9% higher than in the comparable period a year earlier. Read more »

  • All You Need is… Brand

    Czwartek, 13 października 2022

    100 active markets on five continents, millions of products delivered – nothing is impossible for the Brand Distribution Group. Read more »

  • Polish foreign trade in agri-food

    Czwartek, 13 października 2022

    In 2021, we observed a continued upward trend in the export of Agri-food products from Poland; since 2004 its value has increased more than seven fold. In 2021, the export of Agri-food products reached a record level of EUR 37.4 billion, i.e. it was 9% higher than a year earlier. Read more »

  • This June, as shown by the latest survey by NielsenIQ, the share of private labels in the market has been the largest ever, comprising 21.1%. According to the survey, 23% of consumers treat private labels as a way to limit their expenses. The growing trend is also confirmed by the sales results of E.Leclerc. Read more »

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