Brand Distribution is a company that has been on the market for more than 30 years. Please tell us about its business profile and offer.
Brand Distribution is a family-owned company with many years of experience in the import and export of FMCG products, serving more than 100 markets on 6 continents. We are also active in domestic distribution, believing in the growing potential of local markets. This direction of the company towards Full Service Distributor (FSD) will be an increasingly important part of our growth strategy. Our offer is complemented by full logistics, marketing and private label services, allowing us to comprehensively support the development of each brand - from market research to warehousing to distribution through various sales channels. We want to show our suppliers our willingness and ability to take responsibility for their brands in the domestic market. This is our ambition.
Some of the services you provide include import, export, logistics, market research, marketing, distribution, warehousing and even private labeling. Which function do you focus on the most?
Our biggest focus is on distribution and brand development - both existing brands and those we create from scratch. Everything else, such as warehousing or market research, is a strategic support for us, but it is the launch of new products and their comprehensive promotion that is at the heart of our business. This year, we have been able to secure spectacular contracts that will help us get to the next level. The best example of this is the agreement for the Takis snack brand, with Barcel, part of the global food market leader Bimbo Group.
What was 2024 like for Brand Distribution? What challenges did it present to you and how did you deal with them?
Flexible processes and close cooperation with partners allowed us to maintain continuity of supply and introduce new product lines. At the same time, we invested in developing our warehouse infrastructure, which increased our operational efficiency.
You are present on six continents, in more than 100 markets. Which export destinations are you currently developing? In which countries have you achieved a good position?
We are currently most focused on further expansion in Southeast Asia and South and North America, where we see strong growth potential. We have developed a stable position in EU countries and the Middle East, where our brands are already recognised and valued. We are significantly strengthening our presence in the domestic market, which we see as an important growth area.
How do you develop an offer for such diverse markets? Do you manage to anticipate trends in individual countries?
When building our offering, we combine in-depth trend analyses with direct dialogue with local partners. This enables us to understand the preferences of customers on different continents and to react well in advance. We also track consumer behaviour online, which helps us quickly verify the potential of new products and adapt the range to local tastes.
More and more consumers are paying attention to sustainability and corporate social responsibility. What activities are you currently carrying out in this area?
We take a serious approach to these issues, which have found their place in our company culture and values for years. We treat with respect the implementation of ESG elements in our operations, which are part of the strategy of our business partners - suppliers and customers.
How important is it for a company to participate in international trade fairs?
An international trade fair is a unique opportunity for personal meetings that nothing can replace. It is an opportunity to build mutual trust - the most valuable value in life and business. Especially in a family business.
How are the company’s plans for 2025 shaping up? In which direction will Brand Distribution grow and what investments do you plan to make?
We are finalising the Brand Distribution group’s three-year strategy. I hope we will soon have the opportunity to show it to the market.
Thank you.
Brand Distribution is a family-owned company with many years of experience in the import and export of FMCG products, serving more than 100 markets on 6 continents. We are also active in domestic distribution, believing in the growing potential of local markets. This direction of the company towards Full Service Distributor (FSD) will be an increasingly important part of our growth strategy. Our offer is complemented by full logistics, marketing and private label services, allowing us to comprehensively support the development of each brand - from market research to warehousing to distribution through various sales channels. We want to show our suppliers our willingness and ability to take responsibility for their brands in the domestic market. This is our ambition.Some of the services you provide include import, export, logistics, market research, marketing, distribution, warehousing and even private labeling. Which function do you focus on the most?
Our biggest focus is on distribution and brand development - both existing brands and those we create from scratch. Everything else, such as warehousing or market research, is a strategic support for us, but it is the launch of new products and their comprehensive promotion that is at the heart of our business. This year, we have been able to secure spectacular contracts that will help us get to the next level. The best example of this is the agreement for the Takis snack brand, with Barcel, part of the global food market leader Bimbo Group.
What was 2024 like for Brand Distribution? What challenges did it present to you and how did you deal with them?
Flexible processes and close cooperation with partners allowed us to maintain continuity of supply and introduce new product lines. At the same time, we invested in developing our warehouse infrastructure, which increased our operational efficiency.
You are present on six continents, in more than 100 markets. Which export destinations are you currently developing? In which countries have you achieved a good position?
We are currently most focused on further expansion in Southeast Asia and South and North America, where we see strong growth potential. We have developed a stable position in EU countries and the Middle East, where our brands are already recognised and valued. We are significantly strengthening our presence in the domestic market, which we see as an important growth area.
How do you develop an offer for such diverse markets? Do you manage to anticipate trends in individual countries?
When building our offering, we combine in-depth trend analyses with direct dialogue with local partners. This enables us to understand the preferences of customers on different continents and to react well in advance. We also track consumer behaviour online, which helps us quickly verify the potential of new products and adapt the range to local tastes.
More and more consumers are paying attention to sustainability and corporate social responsibility. What activities are you currently carrying out in this area?
We take a serious approach to these issues, which have found their place in our company culture and values for years. We treat with respect the implementation of ESG elements in our operations, which are part of the strategy of our business partners - suppliers and customers.
How important is it for a company to participate in international trade fairs?
An international trade fair is a unique opportunity for personal meetings that nothing can replace. It is an opportunity to build mutual trust - the most valuable value in life and business. Especially in a family business.
How are the company’s plans for 2025 shaping up? In which direction will Brand Distribution grow and what investments do you plan to make?
We are finalising the Brand Distribution group’s three-year strategy. I hope we will soon have the opportunity to show it to the market.
Thank you.
