Interviews

Polish trade in 2025: challenges and opportunities

Saturday, 08 February, 2025 Food From Poland 44/2025
The year 2024 in the Polish trade sector was marked by challenges as well as opportunities. Economic conditions, shifting consumer preferences, and new regulations significantly influenced the dynamics of this industry. The retail sector in Poland faced inflation, high energy and material costs, reduced purchasing power among citizens, and legislative uncertainty.
In 2024, the Polish trade market grappled with inflation, which directly impacted product and service prices. According to forecasts, inflation began to slightly decline in the second half of the year, yet it remained one of the primary challenges. Consumers exhibited increased caution in their spending, leading to decreased demand for luxury goods while driving interest in more affordable products, private labels, and items offering a better price-to-quality ratio. Changes in Polish shopping behaviors also compelled many companies to adopt greater flexibility in their strategies.

The year 2025 is expected to present the trade sector with further challenges but also new opportunities. It is anticipated that the macroeconomic situation in Poland will remain uncertain in the near term. However, with inflation stabilizing, the Polish trade market has a chance to continue its growth trajectory.

In summary, 2025 will be a period of both challenges and opportunities for the Polish trade industry. Companies will need to confront growing competition, evolving consumer preferences, and the complexities of the global market. This will be a time when innovation, adaptation to digital trends, and operational efficiency will be critical to achieving success.

Maciej Ptaszyński
President of the
Management Board of the Polish Chamber of Commerce



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