An increase in value by 18% and in quantity by more than 6% – this is the private label sales dynamic E.Leclerc Polska may boast of. As noted by Jacek Stachoń from E.Leclerc Polska, „the sales are still growing”. This applies specifically to the Wiodąca Marka (Leading Brand) – an E.Leclerc brand currently offering nearly 3,000 products.
The growing share of private labels in the entire FMCG market is additionally evidenced by the latest data of NielsenIQ, showing the largest share ever of such products. As the analysis shows, price still remains of primary importance to customers. 7 out of 10 buyers declare their knowledge of food item prices, while 8 out of 10 look for promotions while shopping.
The growing share of private labels in the entire FMCG market is additionally evidenced by the latest data of NielsenIQ, showing the largest share ever of such products. As the analysis shows, price still remains of primary importance to customers. 7 out of 10 buyers declare their knowledge of food item prices, while 8 out of 10 look for promotions while shopping.
