Polish FMCG market

Carlsberg is testing the bottle of the future in Poland

Thursday, 13 October, 2022 Food From Poland 39/2022
The generation 2.0 Fibre Bottle is a pioneering packaging solution comprised by an internal coating of PEF plant-based polymer and an external wood fibre casing. Both materials are of natural origin and make the bottle fully “bio” (excluding the bottle cap).
The Fibre Bottle will not be available for sale, but Polish consumers can win one of 570 innovative, 100% organic Fibre Bottle packages as part of joint operations between the Carlsberg brand and the Żabka chain. This is part of a consumer test conducted by the Carlsberg Group in eight countries of the EU, intended to collect information on the consumer experiences with the Fibre Bottle.



tagi: Carlsberg , food market , sales , trade , consumer , FMCG , wholesale , retail , food products , news , new products , food industry , retail chains , grocery stores , Poland ,

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