Polish FMCG market

The successes of Tarczyński in the international arena

Thursday, 13 October, 2022 Food From Poland 39/2022
In September, the Tarczyński brand has officially launched its first multi-channel campaign in Lithuania. The goal is to promote kabanosy dry sausages from the Tarczyński Exclusive line. Nationwide actions include key TV channels, online ads, as well as exposure at points of sales (POSs). The Lithuanian market has not been chosen at random. The company has been present there for several years and is currently a leader in the sales of meat snacks from the premium category.
Tarczyński is a brand currently present in nearly 30 countries of the world, on 3 continents. For several years, the brand’s flagship products, i.e. the Exclusive kabanosy, have also been available in Lithuania where they have quickly gained the appreciation of consumers.



tagi: food market , sales , trade , consumer , FMCG , wholesale , retail , food products , news , new products , food industry , retail chains , grocery stores , Poland ,

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