Interviews

About the company, export destinations and private label in Poland tells us Bartosz Głodowski, the inventor of Double Fingers.

Wednesday, 17 June, 2015
Please tell us about the beginning of Beer Fingers. Where did the idea for such a product come from?
We are a young company, the idea came in 2005, so it has already been evolving for several years. Our products were created to give something more than just a tasty snack. Our motto is: Double for Luck!

Where – outside the borders of our country – can we get Double Fingers?

We are currently at the stage of the development of domestic as well as international distribution. Our products can be easily purchased by contacting our company via e-mail or telephone, and we will soon launch an application for mobile phones, we will execute orders with delivery to the place specified by the customer.
We are looking for distributors from various countries, regular single fingers are known around the world, so it is highly probable that customers from these markets will also want to get happiness packed in the packaging of Double Fingers under the Double Fingers brand.

What is the basis for success of the Polish private label?

The success of the Polish private label results from high quality food products produced in the Republic of Poland. Our country is an ideal territory for the production of food products that have a chance to conquer markets around the world. We can produce unique products that can satisfy the tastes of various people.

Private labels – does the fact of a private label being Polish have any meaning on the foreign markets? How is it perceived?

There is a lot of food produced in Poland that is available around the world. Some of these products are not sold in Polish packaging and it is difficult to find information indicating their Polish origin. Customers aware know that when they buy Polish food products they reach for products that are always of high quality.

Export of private labels – what support can Polish producers count on?

When exporting food, Polish producers can count on the Union's support, e.g. Passport to Export programme. Our company is currently implementing this project, which allowed us to participate in the IFE fair in London in March 2015 as one of the exhibitors. We will also participate in the ANUGA fair in Cologne in October 2015.

What factors inhibit the export of private labels? How can they be dealt with?

The factor inhibiting the development of private label export for commercial chains is usually the low rate of return of such activities. Most commercial chains want to purchase as cheap as possible and each producer wants to sell his product at the highest price possible to increase the margins. When producing private labels, if the producer does not secure his product well, e.g. restricted recipe, registered industrial design, there is a high risk that cooperation with a commercial network will end and another producer will continue cooperation at a lower sales price, reaching a higher sales volume. I recommend registering industrial designs, because they give us certainty that only our company can supply the specified product to the commercial networks.

Thank you



tagi: Bartosz Głodowski , Double Fingers ,