We eat more and more sweets. I am glad that we eat more and more sweets from Poland. We have products that are given great credit in terms of quality and flavour by customers from all continents. There was another 25% increase in export of products from the sweets and chocolate trade from Poland. We also have our share in this since we have greatly increased the portfolio of our customers. Some orders are repeated which means that the products are accepted on new markets and our business partners earn money from them. In Poland, we continue working on building distribution and making our products available to the largest group of customers possible.
The company’s development perspectives in the nearest future are...
There is a tremendous number of tasks before us... CSI “Słowianka” is developing, not only building the sales markets, but also investing – with the use of Union funds – on a new plant with new production lines. We are improving our research and development department, together with marketing for the purpose of searching for new products that would meet the expectations of the customers, we are investing in integrated corporate management systems... Our plans are distributed over the nearest 5-6 years. They are not easy to implement, but we want to become an enterprise meeting the expectations of customers and following the market development in our trade.
The foreign sales markets are... Is there a planned increase of the number of export countries?
The foreign sales markets provide an opportunity for the further development of CSI “Słowianka”, and are one of the strategic goals we have set ourselves for the coming years. This allows to develop the enterprise safely, conduct further investments, but also gain knowledge regarding the customers’ needs in relation to the products themselves as well as the packaging forms. Last year we obtained 11 new customers on new markets, mostly outside the EU. We want to develop the markets on which we have already begun our sales, but we also wish to continue obtaining new recipients in new countries. Our products are international in terms of flavour and high quality, which allows us not to be concerned about their sale on any continent and in any culture.
What is the company’s situation on the private label market. Will you enhance the development in this category?
Each year we increase the private label portfolio in our production. The development strategy of CSI “Słowianka” treats private labels as a separate distribution channel, developed by cooperating with the existing customers, but also actively, through fair events, such as PLMA in Amsterdam, where we look for new customers.
Are the private label products a significant category in export?
The private label products can constitute a large share in the export of products. As a company, we produce “private label” products mostly for the Polish market, but we have also entered into cooperation with companies that expect production under private labels for the export market.
How are the private label products perceived?
The perception of the “private label” group products by the producers is very diversified. There is a group of producers who are decisively against cooperating with “private labels” and their main argument is the competitiveness of these products for the producer labels produced by them. The opposing group are producers who accept private labels and even use them for the purposes of business development or, in extreme cases, oriented only on production under the “private label”. One must remember that the existence of this form of sale is decided by the customer. Sales growth is noticeable in many “private label” groups which means that the customers expect such products. We have been working with “private label” products for several years. The “private label” products are treated as a separate distribution channel resulting, similarly to other channels, in great care of high quality products, meeting the customers’ expectations.
Thank you.
The company’s development perspectives in the nearest future are...
There is a tremendous number of tasks before us... CSI “Słowianka” is developing, not only building the sales markets, but also investing – with the use of Union funds – on a new plant with new production lines. We are improving our research and development department, together with marketing for the purpose of searching for new products that would meet the expectations of the customers, we are investing in integrated corporate management systems... Our plans are distributed over the nearest 5-6 years. They are not easy to implement, but we want to become an enterprise meeting the expectations of customers and following the market development in our trade.
The foreign sales markets are... Is there a planned increase of the number of export countries?
The foreign sales markets provide an opportunity for the further development of CSI “Słowianka”, and are one of the strategic goals we have set ourselves for the coming years. This allows to develop the enterprise safely, conduct further investments, but also gain knowledge regarding the customers’ needs in relation to the products themselves as well as the packaging forms. Last year we obtained 11 new customers on new markets, mostly outside the EU. We want to develop the markets on which we have already begun our sales, but we also wish to continue obtaining new recipients in new countries. Our products are international in terms of flavour and high quality, which allows us not to be concerned about their sale on any continent and in any culture.
What is the company’s situation on the private label market. Will you enhance the development in this category?
Each year we increase the private label portfolio in our production. The development strategy of CSI “Słowianka” treats private labels as a separate distribution channel, developed by cooperating with the existing customers, but also actively, through fair events, such as PLMA in Amsterdam, where we look for new customers.
Are the private label products a significant category in export?
The private label products can constitute a large share in the export of products. As a company, we produce “private label” products mostly for the Polish market, but we have also entered into cooperation with companies that expect production under private labels for the export market.
How are the private label products perceived?
The perception of the “private label” group products by the producers is very diversified. There is a group of producers who are decisively against cooperating with “private labels” and their main argument is the competitiveness of these products for the producer labels produced by them. The opposing group are producers who accept private labels and even use them for the purposes of business development or, in extreme cases, oriented only on production under the “private label”. One must remember that the existence of this form of sale is decided by the customer. Sales growth is noticeable in many “private label” groups which means that the customers expect such products. We have been working with “private label” products for several years. The “private label” products are treated as a separate distribution channel resulting, similarly to other channels, in great care of high quality products, meeting the customers’ expectations.
Thank you.
