Interviews

Interview with Krzysztof Dudak – Director of Export and Import at Jantoń

Tuesday, 24 February, 2015
Many years of experience in the industry, modern technology and rigorous adherence to production principles guarantee the highest quality of Jantoń products.
The business of the company is based in part on the export of wines. In which countries are Jantoń products available and what part of the revenue comes from your exports?

We ship our products to such countries as: Lithuania, Latvia, Estonia, the Czech Republic, Slovakia, Slovenia, Spain, Germany, the United Kingdom, Japan, Hong Kong, Australia, Ireland, France, Switzerland, and exports account for 5% of turnover.

And on which markets is Jantoń present with private labels and who are the customers for these private labels?

We manufacture private label products working directly with retail chains in Poland as well as in the world, such as Eurocash, Jeronimo Martins Distribution, Carrefour, Makro, Polomarket, Intermarche, and the private labels produced for these partners are an important part in the company's turnover.

Which products from the private label portfolio can guarantee commercial success to the company on the global market?

These are the main two categories of products: DobronCider, made from apples grown in Poland and the Taste of the World line.   These are ready made drinks known throughout the world, such as Pina Colada or Mango Colada.  They are being sold under the Captain Tom brand, evoking memories of exotic vacations.

At the end of last year Jantoń introduced cider into the Polish market. Today cider is a completely new category of alcoholic drinks in Poland. The company expects that in 2014 it will be your cider that is going to increase its market share and build distribution.  How is cider accepted by consumers overseas?  

The cider market in the world can be divided into two categories: classic ciders in traditional packaging sold in countries with a long tradition of production and consumption, such as France and the United Kingdom.  The second category includes modern ciders in modern packaging, usually flavored, colored and sweet.  The latter are sold in countries such as Lithuania, Latvia, Estonia, Finland and in Asia.   We offer both classic and modern ciders, featuring different flavors and different packaging.  With this product we are able to meet the needs of both Polish and overseas consumers.

What opinion do Polish manufacturers enjoy in Europe?  Is the fact that Polish entrepreneurs are able to deliver high quality products, with every detail being taken care of during the production process, appreciated by your overseas partners?

Poland is known, not only in Europe but in the world as well, for high quality food products.  Polish apples for example are considered some of the best in the world in terms of quality and that is why, among other things, Poland is currently the world's largest exporter of apples and the third largest producer. As for the quality of alcoholic beverages from Poland, it is comparable to the quality of products from other countries.  However it is the international quality management systems, such as ISO - HACCP, BRC or IFS, owned by Jantoń, that guarantee the highest quality of our products.

Thank you
Katarzyna Paciorek


tagi: Interview with Krzysztof Dudak – Director of Export and Import at Jantoń ,