The history of Pekpol Ostrołęka Meat Processing Plant already goes back 40 years. Since the commencement of its operation the company has been a significant manufacturer of smoked meat in Poland. What position does the company enjoys today in overseas markets and how does it compete with companies operating in Europe?
When I think of competition I also think that our wide range of products is the advantage – 120 products on offer. Our product portfolio includes both products in the economy segment, as well as premium products, hence our potential customers can easily choose products that meet their needs and taste preferences. In addition, customers have the confidence that each and every product, its formulation and the method of preparation, is repeatable and of high quality, prepared with great care. As a result, our products speak for themselves. The confidence of our customers pays off and Pekpol Ostrołęka Meat Processing Plant enjoys the image of a reliable and responsible manufacturer. Also in Poland.
What is the key element of the company's strategy when it comes to the production of private label products?
As it turned out over the years, when it comes to private label products, it is not only the price that is important to our customers but also the quality of products, production capacities and packaging proposals that follow the changing market.
Pekpol currently produces 120 product items. What percentage of the products are sold to overseas markets, in which countries can your specialties be found, which products and for which foreign contractors are being exported under their private label?
About 10 percent of our production is exported. Pekpol’s products are present in several countries, including such markets as: Lithuania, Latvia, Estonia, but we also send our products to Hungary, the Czech Republic, Slovakia, Germany, England, Ireland. We have been also exporting to Sweden for two months now.
For a growing group of Polish consumers, private label products have become their first choice. How does it look like on other markets that Pekpol cooperates with?
In Poland private label products enjoy lower market share than for instance in Western Europe, but their considerable growth will slowly make that difference blur in a few years. Private label products are popular in many countries, including the UK, Belgium, Germany and Switzerland. In Central Europe commercial brands are primarily popular in Slovakia (almost 40% of the market share) as well as in the Czech Republic and Hungary (almost 30%).
According to some data published at the beginning of 2014, 29 per cent of Poles eat a sausage at least once a week and the Polish sausages market is already worth PLN 3 billion. Are foreign consumers equally positive about that product of Pekpol?
Foreign consumers are also very happy to consume sausages both in eastern as well as western European countries. Sausages are one of our main export products to Slovakia or Ireland.
Thank you for your time.
Maja Święcka
When I think of competition I also think that our wide range of products is the advantage – 120 products on offer. Our product portfolio includes both products in the economy segment, as well as premium products, hence our potential customers can easily choose products that meet their needs and taste preferences. In addition, customers have the confidence that each and every product, its formulation and the method of preparation, is repeatable and of high quality, prepared with great care. As a result, our products speak for themselves. The confidence of our customers pays off and Pekpol Ostrołęka Meat Processing Plant enjoys the image of a reliable and responsible manufacturer. Also in Poland.
What is the key element of the company's strategy when it comes to the production of private label products?
As it turned out over the years, when it comes to private label products, it is not only the price that is important to our customers but also the quality of products, production capacities and packaging proposals that follow the changing market.
Pekpol currently produces 120 product items. What percentage of the products are sold to overseas markets, in which countries can your specialties be found, which products and for which foreign contractors are being exported under their private label?
About 10 percent of our production is exported. Pekpol’s products are present in several countries, including such markets as: Lithuania, Latvia, Estonia, but we also send our products to Hungary, the Czech Republic, Slovakia, Germany, England, Ireland. We have been also exporting to Sweden for two months now.
For a growing group of Polish consumers, private label products have become their first choice. How does it look like on other markets that Pekpol cooperates with?
In Poland private label products enjoy lower market share than for instance in Western Europe, but their considerable growth will slowly make that difference blur in a few years. Private label products are popular in many countries, including the UK, Belgium, Germany and Switzerland. In Central Europe commercial brands are primarily popular in Slovakia (almost 40% of the market share) as well as in the Czech Republic and Hungary (almost 30%).
According to some data published at the beginning of 2014, 29 per cent of Poles eat a sausage at least once a week and the Polish sausages market is already worth PLN 3 billion. Are foreign consumers equally positive about that product of Pekpol?
Foreign consumers are also very happy to consume sausages both in eastern as well as western European countries. Sausages are one of our main export products to Slovakia or Ireland.
Thank you for your time.
Maja Święcka
