Nutella joins forces with Loop and Carrefour
Nutella has joined forces with Loop – the leading reuse platform and Carrefour for a reuse pilot scheme in Paris, France. Through the new scheme, shoppers will be able to purchase a specially designed reusable Nutella jar from the 10 pilot stores and the Carrefour website for which they pay a deposit. Carrefour will then collect the empty jars for washing and reuse.
Ferrero’s in-house design team worked closely with Loop’s experts to develop the new pilot Nutella jar, the first of its kind, which meets all the needed criteria for reuse. The result of this collaboration – a specially designed jar which is durable, safe, hygienic and which features an optimised label and seal that can be easily removed during the wash cycle.
Collection programmes across France are already available for consumers to recycle the current Nutella glass jars and plastic caps. However, through this pilot scheme, Ferrero, Loop and other leading brands will be able to test operationally and from a consumer perspective what benefits the reuse platform can bring as a collective model.Participation in the New Plastics Economy Initiative
After signing the New Plastics Economy Global Commitment in 2019, which is led by the Ellen MacArthur Foundation and the UN Environment (UNEP), Ferrero has now become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy initiative. Ferrero joins a group of leading businesses from across the entire plastics value chain, all committed to a common vision of a circular economy for plastic, in which it never becomes waste or pollution. Becoming a participant organisation of the New Plastics Economy initiative marks an important step in Ferrero’s work towards making 100% of our packaging reusable, recyclable or compostable by 2025.
Key to the New Plastics Economy initiative are cross-value chain collaborations between businesses, aimed at developing at-scale solutions. Ferrero will play an active role in New Plastics Economy Initiative, working on shared R&D and innovation projects including efforts to continue driving the transition to a circular economy for plastic. Find out more at this link New recyclable packaging for Kinder Happy Hippo.
The Ferrero R&D department has created a new recyclable packaging for Kinder Happy Hippo, meeting the CEFLEX recyclability guidelines for flexible films and with an improved recyclability profile. The new packaging features a new polypropylene monomaterial structure, which delivers the necessary product protection is now available for consumers.Ferrero joins 4evergreen alliance, promoting fibre-based packaging
Ferrero has joined the 4evergreen alliance that aims to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. Through the 4evergreen alliance, Ferrero will engage and connect with industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.
“We are continuing to make good progress on our journey to make 100% of our packaging reusable, recyclable or compostable by 2025. I am very pleased to announce an exciting new reuse partnership with Loop and Carrefour for Nutella and that Ferrero has become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy (NPEC) Initiative, where we are looking forward to working with the other participants to drive action and promote innovation. The new recyclable packaging for Kinder Happy Hippo, and the alliance with 4evergreen are further important steps forward that underline our commitment to working in collaboration with others and we look forward to sharing further updates on our progress soon,” said Fabio Mora, Global Packaging Director of the Ferrero Group.