More than 6 million – that is how many transactions containing sweets take place in Poland every day. That’s around 250,000 per hour. And so throughout the year, their high number translates into a high value of the confectionery market, which, according to CMR, will exceed PLN 20 billion in 2023. What does this segment look like today and in what direction is it developing? Read more »
The world is rushing forward and with it consumer expectations. These concern not only products and their quality, but also the packaging in which they are contained. Growing competition in every sales segment means that customers need to be encouraged to choose a particular brand – that is, to meet their demands. And these very often relate to packaging. What should the ideal packaging be in... Read more »
Consumer trends dictate how the market evolves. One powerful trend today is the turn towards plant-based diets or partially replacing meat with veggie equivalents. Manufacturers have more and more on offer for the discerning modern consumer. Read more »
The slow food trend is making consumers aware of the importance of quality food – unprocessed, sourced from local entrepreneurs and full of nutrients – for the body. More and more Poles want to eat healthily, which is why they choose products from shop shelves that have a positive impact on their body, mood or appearance. Read more »
In the past year, we have seen trends such as wellbeing, clean label and flexitarianism. The growing awareness of Poles has prompted careful analysis of the composition of products, and the economic situation has forced many people to manage their finances more prudently, also when it comes to food categories. Read more »
During the first eight months of 2024, revenue from Poland’s agri-food exports remained slightly higher than a year ago. Read more »
Ease of preparation, convenience and time are the most important determinants of the popularity of convenience food. One of the most-chosen products from our ready-meals offer is Cordob Bleu - a delicate cutlet with ham and cheese. The meat used for its production comes from Polish chicken farms, controlled at every stage - “from farm to fork”. Thanks to the full control of the raw... Read more »
Cakes, gingerbread, wafers, gum, chocolate, challah, sesame seeds, wine gums, dragees... confectionery is an extensive category in Poland. There are many types available to satisfy a wide variety of tastes. And there are around 150 manufacturers (this is how many companies have achieved a numerical distribution of at least 5%) to this number must of course be added the many small, local... Read more »
Five e-commerce trends that defined 2023. Read more »
Mintel’s 2024 forecast highlights key trends: moderation in processed foods, Gen X’s lean towards functional eating, technological conveniences in meal planning, and a sustained focus on sustainability amidst a preference for comfort in food choices Read more »
FMCG in 2023: Navigating through economic challenges and consumer shifts, the industry demonstrates resilience and adaptability, with Poland’s market showing notable growth amidst global upheavals. Read more »
And the upcoming legislative changes in Poland Read more »
The consumption of sweets in Poland is growing. More and more interesting novelties tailored to consumers’ needs are appearing on the market. And these are related not only to new surprising flavours, but also to associations, communication or company values. The sweet shelf is full of possibilities. Read more »
2023 was undoubtedly a challenging year. Inflation and rising prices took their toll on almost all participants in the FMCG market. The end of the year is the ideal time to take stock. What changes have taken place in the food market? What challenges did producers have to face, and which topics have dominated the industry discourse? Read more »
Since the beginning of 2023, the revenues on Polish food exports have remained on a level higher than the year before. Read more »
Polish food is a vibrant fusion of hearty flavours, centuries-old traditions, and innovative approach in line with world’s newest trends. The result is a remarkable variety of food products that captivate international markets. Read more »
Polish FMCG market leaders comment on current economic situation Read more »
As early as the first years of their existence, franchise chains assumed they would be able to compete on an equal footing with large, international trade associations. Years later, this goal has been achieved. Read more »
“The growing trend for healthy nutrition has consumers scrutinizing food labels, opting for products with short ingredient lists. Retailers need to prioritize these demands to stay competitive. Read more »
A Business Perspective on Sen Soy’s Success Read more »
Poland is the sixth food producer on the EU market. Food product manufacturing in Poland accounts for approximately 6% of the production value in the EU. Read more »
The TRANSAD company was established in 2006; ever since, we have met the requirements of our Customers to the greatest care and extent possible. With the experience we have gained over all those years in the TSL industry, we can say with full responsibility that we focus on quality and professionalism. For many years, we have worked for the effects that are now plain to see. Read more »
Social media is not only a tool to spy on other people’s lives, or at least no longer. Now, it is also becoming a significant tool for online trade, almost a half of Polish people (46%) have made a purchase through social media over the last 6 months1. Read more »
The economic and geopolitical situation at the beginnig of 2023 is not Read more »
Currently, 36.6% of adult Poles do not believe that food prices in stores will ever start dropping. On the other hand, 26.7% of consumers are convinced this will not happen this year. These are the two beliefs most frequently expressed in the society. A definite minority of the survey expect the everyday shopping to get less expensive within 4-6 or 7-9 months, accounting for 7.5% and 7.4% of... Read more »
The fact RFID is a technology facing a very promising future is proven by the predicted values of the market for devices and solutions utilizing it, as well as by increasingly broader implementation, also outside the trade sector. According to the last analysis published on the Bloomberg agency website, the value of the global RFID market, starting from the level of USD 14.5 billion at the end... Read more »
The functioning of traditional trade establishments is becoming increasingly difficult. Rescue may come in the form of franchise chains dynamically developing on the Polish market. Read more »
Last year, the trade sector faced new challenges, many of which will also remain in 2023. The issues coming to the fore include treating trade as a priority sector in energy supply, as well as providing access to resources ensuring uninterrupted operation of small stores, wholesalers and distribution centres alike. Read more »
Christmas is a special time of the year, and, depending on the region, many interesting traditions, and obviously Christmas dishes, can be encountered in Poland. Read more »
Sweets are not just a perfect idea for a gift, an expression of feelings, or to share with your loved ones, but also a way to get into a good mood and have a little selfish moment of pleasure – just for yourself. For an occasion and with no occasion – what do confectionery manufacturers propose? Read more »
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