Polish FMCG market

  • Cordon Bleu

    Wtorek, 23 stycznia 2024

    Ease of preparation, convenience and time are the most important determinants of the popularity of convenience food. One of the most-chosen products from our ready-meals offer is Cordob Bleu - a delicate cutlet with ham and cheese. The meat used for its production comes from Polish chicken farms, controlled at every stage - “from farm to fork”. Thanks to the full control of the raw... Read more »

  • Cakes, gingerbread, wafers, gum, chocolate, challah, sesame seeds, wine gums, dragees... confectionery is an extensive category in Poland. There are many types available to satisfy a wide variety of tastes. And there are around 150 manufacturers (this is how many companies have achieved a numerical distribution of at least 5%) to this number must of course be added the many small, local... Read more »

  • From augmented reality to sustainability

    Wtorek, 23 stycznia 2024

    Five e-commerce trends that defined 2023. Read more »

  • Mintel’s 2024 forecast highlights key trends: moderation in processed foods, Gen X’s lean towards functional eating, technological conveniences in meal planning, and a sustained focus on sustainability amidst a preference for comfort in food choices Read more »

  • Retail Trends: 2023 Recap

    Wtorek, 23 stycznia 2024

    FMCG in 2023: Navigating through economic challenges and consumer shifts, the industry demonstrates resilience and adaptability, with Poland’s market showing notable growth amidst global upheavals. Read more »

  • Summary of 2023 in trade

    Wtorek, 23 stycznia 2024

    And the upcoming legislative changes in Poland Read more »

  • The consumption of sweets in Poland is growing. More and more interesting novelties tailored to consumers’ needs are appearing on the market. And these are related not only to new surprising flavours, but also to associations, communication or company values. The sweet shelf is full of possibilities. Read more »

  • 2023 was undoubtedly a challenging year. Inflation and rising prices took their toll on almost all participants in the FMCG market. The end of the year is the ideal time to take stock. What changes have taken place in the food market? What challenges did producers have to face, and which topics have dominated the industry discourse? Read more »

  • Since the beginning of 2023, the revenues on Polish food exports have remained on a level higher than the year before. Read more »

  • Exploring tastes of Poland

    Wtorek, 23 stycznia 2024

    Polish food is a vibrant fusion of hearty flavours, centuries-old traditions, and innovative approach in line with world’s newest trends. The result is a remarkable variety of food products that captivate international markets. Read more »

  • COMMENTARY

    Piątek, 06 października 2023

    Polish FMCG market leaders comment on current economic situation Read more »

  • Franchise Improves Competitiveness

    Piątek, 06 października 2023

    As early as the first years of their existence, franchise chains assumed they would be able to compete on an equal footing with large, international trade associations. Years later, this goal has been achieved. Read more »

  • Conscious Shopping

    Piątek, 06 października 2023

    “The growing trend for healthy nutrition has consumers scrutinizing food labels, opting for products with short ingredient lists. Retailers need to prioritize these demands to stay competitive. Read more »

  • Asian foods from Poland? Why not?

    Piątek, 06 października 2023

    A Business Perspective on Sen Soy’s Success Read more »

  • Poland’s Export Growth Amid Challenges

    Piątek, 06 października 2023

    Poland is the sixth food producer on the EU market. Food product manufacturing in Poland accounts for approximately 6% of the production value in the EU. Read more »

  • Reliable partner in logistics

    Czwartek, 05 października 2023

    The TRANSAD company was established in 2006; ever since, we have met the requirements of our Customers to the greatest care and extent possible. With the experience we have gained over all those years in the TSL industry, we can say with full responsibility that we focus on quality and professionalism. For many years, we have worked for the effects that are now plain to see. Read more »

  • Social media is not only a tool to spy on other people’s lives, or at least no longer. Now, it is also becoming a significant tool for online trade, almost a half of Polish people (46%) have made a purchase through social media over the last 6 months1. Read more »

  • Polish trade affected by war

    Czwartek, 09 lutego 2023

    The economic and geopolitical situation at the beginnig of 2023 is not Read more »

  • Currently, 36.6% of adult Poles do not believe that food prices in stores will ever start dropping. On the other hand, 26.7% of consumers are convinced this will not happen this year. These are the two beliefs most frequently expressed in the society. A definite minority of the survey expect the everyday shopping to get less expensive within 4-6 or 7-9 months, accounting for 7.5% and 7.4% of... Read more »

  • The fact RFID is a technology facing a very promising future is proven by the predicted values of the market for devices and solutions utilizing it, as well as by increasingly broader implementation, also outside the trade sector. According to the last analysis published on the Bloomberg agency website, the value of the global RFID market, starting from the level of USD 14.5 billion at the end... Read more »

  • The functioning of traditional trade establishments is becoming increasingly difficult. Rescue may come in the form of franchise chains dynamically developing on the Polish market. Read more »

  • Last year, the trade sector faced new challenges, many of which will also remain in 2023. The issues coming to the fore include treating trade as a priority sector in energy supply, as well as providing access to resources ensuring uninterrupted operation of small stores, wholesalers and distribution centres alike. Read more »

  • Christmas is a special time of the year, and, depending on the region, many interesting traditions, and obviously Christmas dishes, can be encountered in Poland. Read more »

  • Polish People Love Sweets

    Czwartek, 09 lutego 2023

    Sweets are not just a perfect idea for a gift, an expression of feelings, or to share with your loved ones, but also a way to get into a good mood and have a little selfish moment of pleasure – just for yourself. For an occasion and with no occasion – what do confectionery manufacturers propose? Read more »

  • Predictions for confectionery market

    Czwartek, 09 lutego 2023

    The economic situation on the international trade and the food sector. Read more »

  • 30 Years With The Best. For The Best.

    Czwartek, 09 lutego 2023

    The origin of the Brand Distribution Group dates back to 1992 and is rooted in Białystok, north-eastern Poland. The past decades have been for the small trading company an inspiring journey to an international distribution group active in 100 markets. The company has been redefining global trade standards every day for 30 years. Milena Galas, Commercial Director, and the managers of commercial... Read more »

  • In the period from January to October 2022, the sales of Polish agri-food products abroad reached a record-breaking value of EUR 39.2bn (PLN 183bn), 27.3% higher year over year. Read more »

  • Polish FMCG market summary

    Czwartek, 09 lutego 2023

    2022 brought many changes to the Polish market of fast-moving consumer goods. Unforeseen events, inflation, growing prices – December is a good time for summing up. What challenges did producers face? Which subjects dominated the industry discourse? Which categories won the consumers’ hearts (and receipts), and which trends had the most profound impact on the offer of the leading players?... Read more »

  • Polish FMCG sector current situation and forecasts

    Czwartek, 13 października 2022
  • Well packaged products

    Czwartek, 13 października 2022

    Packaging tells consumers who the product is addressed to. This, of course, also works the other way – by designing packaging in a certain way, marketing experts can make it reach a specific audience. More innovations are appearing on the market, and consumer expectations are rising. How do manufacturers respond to current trends? Read more »

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