You are a family business with almost 40 years of tradition, and your products have a strong position, especially in the HoReCa channel. What are the biggest challenges facing the brand in order to not only maintain this position, but also strengthen it?
Our priority is to respond quickly and effectively to the rapidly changing trends in the HoReCa industry. Customer expectations change from season to season, and we have to be ready for that. That is why we consistently focus on innovation, the highest quality, and partnership-based relationships with our customers. We see that this approach allows us to grow together with the market. Proactivity is also very important – we do not wait to see what the future will bring, but try to set the direction ourselves. This places high demands on our experienced team, but it also gives us great satisfaction when we see the results of these efforts.
You are a producer of savory and sweet sauces and various types of condiments. Which of these products are the most popular on foreign markets?
Our Premium ketchups, garlic sauce, mayonnaises, as well as distinctive BBQ and sweet and spicy sauces are the most popular on foreign markets. They meet the needs of demanding gastronomic customers who are looking for intense, distinctive flavors. Our Asian sauces, developed in cooperation with one of the largest catering companies in Japan, are also highly regarded. This is an example of how openness to international partnerships and the exchange of experiences can create a range of products that work well in different cuisines around the world.
Consumers are placing increasing importance on sustainable development and are also becoming more aware of the impact of nutrition on health. How is Fanex responding to changing consumer expectations regarding food products?
More and more of our products have a so-called clean label – no preservatives, less sugar and salt. We are also taking steps to optimize water consumption – we have our own pre-treatment plant, we use full osmosis and water recycling systems. When it comes to energy, we purchase some of it from renewable energy packages from specialized suppliers.
Have you noticed any differences between the expectations of Polish and foreign consumers? Are the trends on the Polish and foreign markets similar or different?
Trends related to health consciousness, limiting artificial additives, and searching for new flavors are similar around the world, but differences emerge in the details—primarily in local taste preferences. In some countries, there is a demand for milder flavors, while in others, spicy and aromatic products are more popular. That is why we always adapt our recipes to the specific characteristics of the market. At the same time, in many cases, we are able to transfer interesting ideas from abroad to Poland, modifying them to suit local tastes.
In which countries are Fanex products most popular? Are you planning to take steps to increase exports to other countries?
When it comes to exports, we have so far focused mainly on European markets, and our products are available in Spain, Hungary, the Czech Republic, Romania, and Denmark, among others. These are markets where our brand is already well recognized and enjoys a high level of trust. In the coming years, we want to strengthen our position there, while developing sales in other European countries. We are also looking more and more boldly towards Asia and North America.
What makes Fanex products stand out and what is behind their great success?
The secret of our success lies in the combination of three elements: distinctive taste, consistent quality, and flexibility in adapting to customer needs. Every product that enters our range is the result of the consistent implementation of a strategy rooted in market realities. We continuously invest in our team because we know that it is people—their knowledge, passion, and commitment—that are the foundation of our position. Equally important is our business culture, based on mutual respect and long-term cooperation.
You use modern technologies to produce your sauces and spices. Are you planning to invest even more in this area?
Technology is an integral part of our work, even if in some areas the processes still require manual operation. Due to the complexity of the production process, specialists are needed at every stage, but where possible, we invest in automation and solutions that increase efficiency.
How important is participation in international trade fairs for Fanex?
It is an opportunity to meet partners from around the world, present new products, and better understand market expectations. Trade fairs are a “window to the world” for us—it is often there that conversations begin, which later turn into long-term collaborations. In addition, attending such events allows us to draw inspiration and observe the direction in which the industry is developing globally.
What are your company’s most important strategic and development goals for the coming years, both on the domestic and international markets?
We want to consistently strengthen our position in the HoReCa channel and develop export sales in new markets. An important element of our strategy is to reach younger consumers in the catering sector – those who are active, open to new flavors, and conscious of what they choose. We believe that combining tradition with a modern approach will allow us to effectively achieve these goals.
Our priority is to respond quickly and effectively to the rapidly changing trends in the HoReCa industry. Customer expectations change from season to season, and we have to be ready for that. That is why we consistently focus on innovation, the highest quality, and partnership-based relationships with our customers. We see that this approach allows us to grow together with the market. Proactivity is also very important – we do not wait to see what the future will bring, but try to set the direction ourselves. This places high demands on our experienced team, but it also gives us great satisfaction when we see the results of these efforts.
You are a producer of savory and sweet sauces and various types of condiments. Which of these products are the most popular on foreign markets?
Our Premium ketchups, garlic sauce, mayonnaises, as well as distinctive BBQ and sweet and spicy sauces are the most popular on foreign markets. They meet the needs of demanding gastronomic customers who are looking for intense, distinctive flavors. Our Asian sauces, developed in cooperation with one of the largest catering companies in Japan, are also highly regarded. This is an example of how openness to international partnerships and the exchange of experiences can create a range of products that work well in different cuisines around the world.
Consumers are placing increasing importance on sustainable development and are also becoming more aware of the impact of nutrition on health. How is Fanex responding to changing consumer expectations regarding food products?
More and more of our products have a so-called clean label – no preservatives, less sugar and salt. We are also taking steps to optimize water consumption – we have our own pre-treatment plant, we use full osmosis and water recycling systems. When it comes to energy, we purchase some of it from renewable energy packages from specialized suppliers.
Have you noticed any differences between the expectations of Polish and foreign consumers? Are the trends on the Polish and foreign markets similar or different?
Trends related to health consciousness, limiting artificial additives, and searching for new flavors are similar around the world, but differences emerge in the details—primarily in local taste preferences. In some countries, there is a demand for milder flavors, while in others, spicy and aromatic products are more popular. That is why we always adapt our recipes to the specific characteristics of the market. At the same time, in many cases, we are able to transfer interesting ideas from abroad to Poland, modifying them to suit local tastes.
In which countries are Fanex products most popular? Are you planning to take steps to increase exports to other countries?
When it comes to exports, we have so far focused mainly on European markets, and our products are available in Spain, Hungary, the Czech Republic, Romania, and Denmark, among others. These are markets where our brand is already well recognized and enjoys a high level of trust. In the coming years, we want to strengthen our position there, while developing sales in other European countries. We are also looking more and more boldly towards Asia and North America.
What makes Fanex products stand out and what is behind their great success?
The secret of our success lies in the combination of three elements: distinctive taste, consistent quality, and flexibility in adapting to customer needs. Every product that enters our range is the result of the consistent implementation of a strategy rooted in market realities. We continuously invest in our team because we know that it is people—their knowledge, passion, and commitment—that are the foundation of our position. Equally important is our business culture, based on mutual respect and long-term cooperation.
You use modern technologies to produce your sauces and spices. Are you planning to invest even more in this area?
Technology is an integral part of our work, even if in some areas the processes still require manual operation. Due to the complexity of the production process, specialists are needed at every stage, but where possible, we invest in automation and solutions that increase efficiency.
How important is participation in international trade fairs for Fanex?
It is an opportunity to meet partners from around the world, present new products, and better understand market expectations. Trade fairs are a “window to the world” for us—it is often there that conversations begin, which later turn into long-term collaborations. In addition, attending such events allows us to draw inspiration and observe the direction in which the industry is developing globally.
What are your company’s most important strategic and development goals for the coming years, both on the domestic and international markets?
We want to consistently strengthen our position in the HoReCa channel and develop export sales in new markets. An important element of our strategy is to reach younger consumers in the catering sector – those who are active, open to new flavors, and conscious of what they choose. We believe that combining tradition with a modern approach will allow us to effectively achieve these goals.
