SEKO has been recognized on the Polish market for years as a producer of fish and fish products. How do you want to build your position on foreign markets in the coming years?
Our strategy for development on foreign markets is primarily diversification, both in terms of export destinations and the product range itself. Consumers in different countries are looking for different solutions: in one country, frozen breaded fish is more popular, in another, marinades or convenience products. SEKO’s advantage is its broad portfolio – in Poland, we have had the widest range in the industry for years, and we want to use this advantage outside the country as well.
We are currently intensifying our efforts to introduce ready-made meals based on white fish. This is a category that opens up completely new markets for us, which were previously difficult to access. We see enormous potential in this, both in Poland and in Europe. We want the SEKO brand to be associated not only with high quality and tradition, but also with innovative solutions that respond to contemporary food trends.
Which products from the SEKO range are currently the most popular for export? Are these classic offerings or new products created specifically for foreign consumers?
When it comes to exports under the SEKO brand, our classic products are still the most popular – primarily marinades and sterilized products. This is a segment in which we have had a strong position for years and which naturally inspires confidence among our foreign partners as well.
When it comes to private labels – of which we have co-created more than ten for export – our greatest asset is our close cooperation with our partners. Together, we develop recipes and adapt them to local tastes, especially those of demanding consumers in Germany, for example. This approach allows us to respond quickly to changing market expectations and build lasting commercial relationships in different countries.
The convenience and ready-to-eat trend is growing in strength around the world. What innovations does Seko offer in this area?
We see that the convenience segment is growing at a rapid pace, so we decided to respond to these needs with a new brand, Fish&Chill. It is a line of ready-to-eat meals that bring freshness and real innovation to store shelves. We offer ready-made meals with fish as the main ingredient, including fish dishes with groats or rice, breaded fillets, fish soups, and burgers. This is just the beginning—more offerings are already in the works.
Our ambition is for Fish&Chill to become a brand that combines healthy fish with convenience and a modern lifestyle. It is a response to the needs of consumers who want to eat quickly, but at the same time nutritiously and tastily.
But innovation is not just about convenience. We also want to take a fresh look at the classic pickled fish shelf. Hence the idea for the “Śledzie po prostu” line – herring, but with a modern twist and unique additions. This is an offer for those who value tradition but are looking for something more than the standard.
What export directions are a priority for Seko in the coming years?
Today, the largest volume of exports goes to the United Kingdom, the Czech Republic, and Germany – these are our top three markets, where SEKO is already well recognized. In total, we already export to 15 countries, and the experience we have gained provides us with a solid basis for further expansion.
We want to consistently develop in Europe – this is a natural direction for us, where we already have a stable position and proven partners. At the same time, we are looking strongly towards North America – Canada and the United States are markets with enormous potential, open to new flavors and high-quality fish products. We also plan to shift our activities to southern Europe. Spain, France, Italy, and Greece are countries where we have had less presence so far, but which are characterized by a rich culinary tradition and high demand for fish products. We see room for our products there, especially the more innovative ones based on white fish. These are directions that will be of particular interest to us in the coming years.
Are there any plans for new product lines or packaging to make the offer more attractive to foreign customers?
The market is changing dynamically, and we can see that ready-made meals are playing an increasingly important role – this is a direction that strongly influences our investment decisions. We have recently completed the installation of two new production lines, which allow us to introduce both innovative packaging and new product formats.
We want our offer to be attractive to both domestic and foreign customers. Depending on the market, we focus on different recipes, but at the same time we look for universal solutions that will work in many countries. Thanks to the new lines, we gain flexibility – we can respond more quickly to trends and consumer needs, which gives us a competitive advantage in international markets.
We are convinced that the future belongs to companies that can combine experience with flexibility and courage in reaching for new markets. SEKO is just such a company – open to cooperation and ready to respond to the needs of trading partners from around the world.
We invite you to familiarize yourself with our offer and to contact us directly – both during and after the fair. We believe that together we can create solutions that will benefit all parties.
Our strategy for development on foreign markets is primarily diversification, both in terms of export destinations and the product range itself. Consumers in different countries are looking for different solutions: in one country, frozen breaded fish is more popular, in another, marinades or convenience products. SEKO’s advantage is its broad portfolio – in Poland, we have had the widest range in the industry for years, and we want to use this advantage outside the country as well.
We are currently intensifying our efforts to introduce ready-made meals based on white fish. This is a category that opens up completely new markets for us, which were previously difficult to access. We see enormous potential in this, both in Poland and in Europe. We want the SEKO brand to be associated not only with high quality and tradition, but also with innovative solutions that respond to contemporary food trends.
Which products from the SEKO range are currently the most popular for export? Are these classic offerings or new products created specifically for foreign consumers?
When it comes to exports under the SEKO brand, our classic products are still the most popular – primarily marinades and sterilized products. This is a segment in which we have had a strong position for years and which naturally inspires confidence among our foreign partners as well.
When it comes to private labels – of which we have co-created more than ten for export – our greatest asset is our close cooperation with our partners. Together, we develop recipes and adapt them to local tastes, especially those of demanding consumers in Germany, for example. This approach allows us to respond quickly to changing market expectations and build lasting commercial relationships in different countries.
The convenience and ready-to-eat trend is growing in strength around the world. What innovations does Seko offer in this area?
We see that the convenience segment is growing at a rapid pace, so we decided to respond to these needs with a new brand, Fish&Chill. It is a line of ready-to-eat meals that bring freshness and real innovation to store shelves. We offer ready-made meals with fish as the main ingredient, including fish dishes with groats or rice, breaded fillets, fish soups, and burgers. This is just the beginning—more offerings are already in the works.
Our ambition is for Fish&Chill to become a brand that combines healthy fish with convenience and a modern lifestyle. It is a response to the needs of consumers who want to eat quickly, but at the same time nutritiously and tastily.
But innovation is not just about convenience. We also want to take a fresh look at the classic pickled fish shelf. Hence the idea for the “Śledzie po prostu” line – herring, but with a modern twist and unique additions. This is an offer for those who value tradition but are looking for something more than the standard.
What export directions are a priority for Seko in the coming years?
Today, the largest volume of exports goes to the United Kingdom, the Czech Republic, and Germany – these are our top three markets, where SEKO is already well recognized. In total, we already export to 15 countries, and the experience we have gained provides us with a solid basis for further expansion.
We want to consistently develop in Europe – this is a natural direction for us, where we already have a stable position and proven partners. At the same time, we are looking strongly towards North America – Canada and the United States are markets with enormous potential, open to new flavors and high-quality fish products. We also plan to shift our activities to southern Europe. Spain, France, Italy, and Greece are countries where we have had less presence so far, but which are characterized by a rich culinary tradition and high demand for fish products. We see room for our products there, especially the more innovative ones based on white fish. These are directions that will be of particular interest to us in the coming years.
Are there any plans for new product lines or packaging to make the offer more attractive to foreign customers?
The market is changing dynamically, and we can see that ready-made meals are playing an increasingly important role – this is a direction that strongly influences our investment decisions. We have recently completed the installation of two new production lines, which allow us to introduce both innovative packaging and new product formats.
We want our offer to be attractive to both domestic and foreign customers. Depending on the market, we focus on different recipes, but at the same time we look for universal solutions that will work in many countries. Thanks to the new lines, we gain flexibility – we can respond more quickly to trends and consumer needs, which gives us a competitive advantage in international markets.
We are convinced that the future belongs to companies that can combine experience with flexibility and courage in reaching for new markets. SEKO is just such a company – open to cooperation and ready to respond to the needs of trading partners from around the world.
We invite you to familiarize yourself with our offer and to contact us directly – both during and after the fair. We believe that together we can create solutions that will benefit all parties.
