COMMENTARY

Wednesday, 14 August, 2024 Food From Poland 41/2023
Polish FMCG market leaders comment on current economic situation
9.jpgMaciej Herman
Managing Director at Wedel

The current situation on the Polish chocolate confectionery market is not as volatile as the year before, but it is hard to be very enthusiastic, since the economic effects of the armed conflict beyond our eastern border are still with us. Confectionery producers must remain flexible and respond quickly to the changing conditions of functioning, connected, for instance, with raw material prices or growing costs. In spite of short-term challenges, an increase in value of the entire chocolate market, as well as higher consumption of chocolate confectionery by Polish consumers (by 8.5% to 2028), is expected in the longer run.

Positive long-term forecasts are pleasing but one should keep in mind that organizations are still facing many economic problems. A major challenge is surely the rapid soar in prices of the key raw material for the chocolate industry, i.e. cocoa, the price of which approached GBP 3000 on the London stock exchange in late August 2023. We could see its price grow by 60% over the year, becoming the highest in 46 years. The large concentration of cocoa crops in West Africa makes it strongly affected by weather conditions as well as economic and political instability. Anticipation of yields – and consequently, of future prices – is exceptionally difficult.

For a long time, a critical challenge to virtually all producers in the food industry was to ensure the supply chain continuity while preserving a competitive, high-quality offer. Wedel, with its many years of experience and cooperation with proven partners, as well as with its flexibility, has anticipated market events, looking for opportunities in the encountered difficulties in order to be able to keep developing.


1.jpgMałgorzata Cebelińska
Vice-President of the Board
SM Mlekpol

The dairy sector is unquestionably struggling today against crises related to such issues as increased costs of production and processing or inflation. Then there is the drop in the export level and in the consumers’ purchasing power, as well as the uncertain international situation. All of this makes producers refrain from taking risky challenges and limit their expenses.

Poland is a country with much potential for milk production (12th position worldwide) and we still can see broad opportunities for development in this regard. Currently, Mlekpol processes approx. 16% of the domestic raw material and carries out production at 14 highly specialized plants. The broad offer and production scale allow the company to satisfy the needs of consumers at home and in more than 100 countries of the world. With its flexibility and modern technologies, the Cooperative is able to adapt to the requirements of individual markets and to respond efficiently to economic turbulences.

An opportunity for the entire sector today lies in adaptability to changing conditions and consumer expectations. This is why Mlekpol invariably works on increasing its raw material base and gaining new outlet markets, which entails offer diversification and modernization of production processes.


10.jpgMaciej Pawłowicz
Development and Sales Director,
ASM Group

The food market in Poland – just like many other sectors of the economy – is experiencing the effects of the dynamically changing global geopolitical situation. The changes occurring in the international arena directly affect both foreign and domestic trade.

Wars and conflicts in different parts of the world, including, of course, Russia’s attack on Ukraine, unquestionably affect raw material prices, product availability, and stability of supplies. Changing alliances, economic sanctions or trade barriers may hinder Polish agri-food exports. As a consequence of international tensions, increasing raw material prices and transport costs impact the retail prices of products, including in Poland. Let us also keep in mind the energy crisis and wage increases, both contributing to Polish foods becoming increasingly expensive. This, unfortunately, has an adverse effect on our price competitiveness which has hitherto been based on low prices.

In spite of the current difficulties, the Polish food market is facing many opportunities, as evidenced by the continued international position of our country as an important food supplier. We export “made in Poland” products to many countries, especially to EU ones, but outside the EU as well. The most important goods include meat, milk, fruit, vegetables, and preparations. Under the current circumstances, Poland may become an important logistic hub for food trade in the Central and Eastern European region, which will create new opportunities for producers and distributors.

The key to success is flexibility and adaptability to changing conditions on the global market, yet this is, unfortunately, largely dependent on political decisions, which may bring a risk of inhibition of development. On the other hand, the growing innovativeness of the Polish food market is pleasing. In this regard, we can boast interesting solutions offered by domestic startups, and especially by foodtechs.


14.jpgPiotr Jaroszewski
Sales Director,
KED Krasnodębski

The current situation on the food market in Poland and worldwide presents an interesting challenge and opportunity for our company and for the FMCG industry as a whole.

In the context of the domestic market, we can see a sustained increase in demand for FMCG products, including our KOMODO ENERGY DRINK energy drinks. Poland, being part of the European Union, benefits from access to a wide market, which contributes to our success. However, competition in the country’s food sector is intense, requiring us to constantly strive to innovate and remain competitive.

We see promising prospects in foreign markets. Our brand is already well established in many global markets, but there are still opportunities for expansion. One of the main risks is regulatory changes and standards for health and safety of food products, which vary between countries. It is essential to maintain compliance with these regulations. However, we also see opportunities in the growing trend of healthy lifestyles, where our energy drinks with low calories and natural ingredients may gain more popularity. Our company continues to invest in research and new product development to meet these expectations.

The current market situation is a challenge, but also an opportunity. Our company and our KOMODO ENERGY DRINK products are flexible and ready to adapt to the changing market environment by innovating, developing healthier products, expanding online and focusing on promotion, as well as adapting to possible new regulations in Poland.


6.jpgFranciszek Siegień
Owner of ELENA

Currently, the food market in Poland and abroad is slowly returning to normal. Prices are not being increased, they are starting to drop, which means good forecasts for the years to come. The current market situation is becoming increasingly favourable as well. Fairly balanced production and supply constitute stabilization for a producer, a farmer, the production sector. Prices are returning to last year’s levels and the case is similar throughout Europe. We export 50% of our production (approx. 150 tons of highly processed foods to the European market). Our recipients have started production of goods sent directly to store shelves; also in Poland, meat or dairy companies have launched their production on good levels, which provides optimistic forecasts for the future.

We assume growth should be moving forward next year – both in the area of wholesale of natural food additives and of end products. Due to the expansion of the consumer group in Poland, the demand for our retail products is growing, which will surely help our company make up for last year’s losses.

Of course, there are also certain energy-related concerns. The government should act in the interest of farmers and food processors in the energy area. If energy costs continue to grow, so will the prices of final products on the market, while food brought from abroad will cost not 5% but 50% more. To sum up: the price and trade stabilization is not up to us, food processors and agricultural producers, but depends on energy sources, so this is our task for the government: if we want to “maintain” Poland, we need to get energy in hand in 2024.


8.jpgJacek Wyrzykiewicz
PR & Marketing Services Manager
Hochland Polska

The market situation remains unstable and the food industry is facing serious challenges related to growing costs, high inflation, price increases of foodstuffs, and slowdown in consumption. It is safe to say the market is unpredictable, especially that the dairy industry has been struggling recently against large fluctuations on the milk price market, milk is the key raw material in our operations.

We have focused on optimization – both on the operational side of efficiency and production plant costs, and on the assortment side, optimizing the product lists and eliminating those with the least added value. Among our priorities are actions based on the acceleration of innovation, digitization and improvement through efficient data generation and exploitation, hence we have taken a range of initiatives in this area. We are glad our Almette and Hochland brands are on the rise. 

We continue our development strategy based on constant, profitable and sustainable growth. A key aspect is the profitability of our business and verification of the areas having a significant impact to mitigate the risk. We will also devote much attention to issues in the field of new investments in energy sources and of the Sustainable Development Strategy. We set ourselves ambitious goals related to the protection of the environment and climate or the wellbeing of animals, e.g. we aim at significantly reducing the amount of plastic in our packages and we have an ambitious goal to make 100% of our packaging recyclable by 2025. Our goal is to maintain the leading position on the Polish cheese market and to develop on selected export markets on which Hochland is significantly strengthening its position. 

Recently, we have also implemented related Sustainable Development which comprises an integral part of all areas of our operation. Especially that, as a socially responsible company, we wish to become a part of a low-emission economy. We are proud of the already introduced and currently implemented pro-ecological investments, including those supporting development of renewable energy, as well as of our educational campaigns for employees and actions for the benefit of local communities.  We have recently published our Sustainable Development report for 2022.


12.jpgRobert Telus
Minister of Agriculture
and Rural Development

The current situation is determined by the effects of the Russian aggression against Ukraine. Before that, we had faced the Covid-19 pandemic. It had not yet ended when the economic war started. Even though we had been warning against it, the European Union became too dependent on Russian energy sources. Russia, on the other hand, started using energy as a weapon. Hence the rapid soar of prices of fertilizers necessary in agriculture. In the wake of the rising prices of energy sources, especially gas, problems started being felt, among others, by vegetable farms in the Netherlands, many of which have gone bankrupt. High energy prices also affected the economic condition of processing and storage companies serving the freezer industry. High prices of energy are a problem for the dairy sector as well.

Generally speaking, the situation was very hard, but it is gradually stabilizing and the markets are adapting to the current realities.

I have partially mentioned this before. It is the aggressive policy of Russia that has affected the food trade in Poland and worldwide. The blockade of Black Sea ports and the related problems with exports of agricultural products from Ukraine has had an impact on the entire global trade. The agreement reached with regard to this transport has only partially alleviated the situation. Just how much all of this has affected the foreign food trade is best illustrated by the situation of frontline countries. The enormous influx of agricultural products from Ukraine, especially of cereals, has caused destabilization of agricultural markets in Poland, Slovakia, Bulgaria, Romania, and Hungary. This is why we have decided to suspend the imports of agricultural products from Ukraine. It was only that decision of five countries that woke up the European Commission. I would like to remind you that Ursula von der Leyen, the President of the EC, had promised support in the enhancement of handling and transport capacities of Ukrainian grain more than a year ago. And how did it turn out? That drastic decision of five frontline countries inspired the “awakening” of the European Commission. However, politics still prevail over substance. The EC has set the expiry date of the embargo for agricultural products from Ukraine for 15 September of this year, stating no arguments to support the soundness of this decision. We disagree. If the embargo is not extended, we will introduce it on our own. The frontline countries demand it to be extended until the end of the year and the list of affected products to be flexible.

The greatest threat is uncertainty and lack of stabilization. And this is what we are facing all the time. Until the war in Ukraine ends, it will affect the agricultural markets very strongly. Moreover, this situation shows one has to think far ahead. We have said, and I will repeat it again, that our embargo on agricultural products is not directed against Ukraine, nor against the European Union. Quite the opposite – this is in the best interest of both the European Union and Ukraine, as well as, of course, in the interest of Poland. One day, this war will end, and may it be as soon as possible. We will develop our relations anew. Ukraine has been considered, without exaggeration, the breadbasket of Europe and one already has to think today what the post-war relations will look like and what the Ukrainian road to Europe will be.

Everything depends on the post-war settlements. The development of the sector is possible, I have no doubts about it. The development should progress towards shortening of supply chains, i.e. towards local processing and local markets, which implies development of sustainable agriculture and a definite departure from maximization of profits towards local products and preparations.


5.jpgDariusz Goszczyński
President of the
National Poultry Council
– Chamber of Commerce

The situation regarding poultry meat on the domestic and global markets is dynamic and unpredictable. On the one hand, we are dealing with a stable increase in production in Poland. According to the final data of the Central Statistical Office, the total production of poultry meat in Poland in 2022 amounted to 3,349.9 thousand tonnes and was approximately 6.1% higher than in 2021. In the first seven months of 2023, in plants with more than 50 employees, it amounted to 1,873 thousand tonnes (preliminary data from the Central Statistical Office) and was approximately 7% higher compared to the same period of the previous year.  On the other hand, we must bear in mind the unpredictability of the geopolitical situation, especially that related to the conflict in Ukraine, which has a negative impact on international trade conditions and production costs (energy prices).

The geopolitical situation related to Russia’s aggression against Ukraine is very unfavourable. The war meant that the EU, while providing economic assistance to Ukraine, in fact introduced a free trade zone with this country. Without questioning the legitimacy of providing aid, we would like to point out that since the liberalization of trade with Ukraine the Polish poultry sector has also been facing an unprecedentedly large inflow of cheap poultry meat from Ukraine. The open access to the EU market is devastating for the sector, because we have no chance to compete with a product that is manufactured without the obligation to meet a number of expensive EU standards.

It is enough to look at the latest data from the European Commission. Imports of poultry meat from Ukraine from the beginning of the year till 14 August 2023 increased by +75% y/y to the level of approx. 155 thousand tonnes, and imports of frozen meat amounted to approx. 75 thousand tonnes, i.e. +51% y/y, fresh meat imports increased by 60 thousand tonnes, i.e. by as much as +140% y/y.  In the case of eggs, from the beginning of the year till 14 August 2023, imports from Ukraine amounted to 26.7 thousand tonnes, i.e. +146% compared to the same period last year. Import of fresh eggs increased by +155% to 19 thousand tonnes, import of eggs without shells +188% to approx. 7 thousand tonnes. 

What is certainly pleasing is the fact that the interest in poultry meat among consumers is not decreasing. All forecasts show an increase in poultry consumption, and this is certainly a good prognosis for the industry, especially for the Polish one, which now ships over 60% of its production abroad. The dynamics of the development of Polish poultry farming is largely determined by the possibilities of selling poultry abroad.

What is worrying is the ongoing review of all animal welfare regulations in the European Union as part of the European Green Deal. Taking into account the current position of the European Commission (e.g. regarding the citizens’ initiative “End the Cage Age”) and the recommendations of EFSA (European Food Safety Authority), we can expect very unfavourable legislative proposals for the poultry industry, e.g. regarding the density of their breeding, the mandatory use of slow-growing breeds, or a ban on the use of cages in egg production.


15.jpgPaweł Broniarek
Board Member, Bromex

The situation is very similar on the domestic and foreign market and, in spite of certain stabilization, its structure continues to be dictated by the situation of the war in Ukraine. The trading conditions of cooperation with suppliers and customers receiving our goods have changed. We operate under short-term agreements because no one is able to predict what tomorrow will bring. There are also changes in diversification of the agricultural market in the context of the choice of crop to be sown by farmers. It is dictated by high cereal prices, which translates, in our case, to smaller chances of farmers sowing their fields with herbs which are among the key items in our product portfolio.

We observe, including with concern, the provision of human resources in the broadly understood agricultural sector. The changing market trends and the ever-growing, increasingly fast pursuit of money have led to a decline of blue-collar workers in such production companies as ours and to an unwillingness to cultivate fields and land. Each year, we successively witness the downfall of small farms on the market in favour of large players who no longer function as agricultural farms but as small and medium enterprises. In the process of market changes, we have reached a point in which “new farmers” will take over the land and fields from their parents. Agriculture 4.0 will change the entire agricultural sector into a well-organized enterprise utilizing state-of-the-art technologies and digitization. We can already see these changes today; Production in Poland is on the rise, which allows it to strengthen its position on the EU agricultural market. According to Eurostat, the value of agricultural production in Poland in 2011-2021 grew at an average annual rate of 2.1%, in comparison with an average of 1.7% in EU-27. The only question is how quickly machines will be able to replace people.  Surely, an opportunity will consist adaptation to the pace of those changes and in being able to bear their costs.


4.jpgBogdan Łukasik
President of the Management Board
Modern Expo

The assessment of our company’s current situation on the domestic and foreign markets has to be divided. We have been on the Polish market for more than two decades and this has an obvious impact on our market position. Using racing terminology, I would assess it as ‘pole position’. This is not only due to the number and quality of contracts behind us or in progress, but above all due to the structure of our product and service portfolio, and the consistently built competitive advantage based on operational excellence and project management technology. Years of investment in the right competences and tools have paid off and given us above-average confidence in our relationship with the market. In the context of foreign markets, I would describe Modern Expo as a challenger. We have all the data to be in a leading position in most markets in Europe, and partly also on other continents. For the reasons I have already indicated I would put stronger emphasis on our flexibility of approach and the very high level of realised value from combining products and services.

The last three years have flown by in terms of COVID-19 threats and that’s enough. Others like the recession or changing shopping habits are a permanent retail landscape. The coming time will be marked by the green trend, the search for savings and, above all, the growing role of artificial intelligence. This last factor, by the way, is only just taking off, so one can assume that it will surprise many times over. I see all this unequivocally as an opportunity for us. For the simple reason - we are profoundly advanced in each of these elements. A separate issue is the development of selected shop formats. Their increasing expressiveness and concentration of value for consumers. We are studying these developments very closely.


13.jpgPaweł Nowak
President of Goodvalley Polska

Only in January 2023, 59,600 tons of pork  reached Poland. On shop shelves, we can find meat from such countries as Denmark, Sweden, or even faraway China. It does not take an expert to know that the freshest meat is the one that makes its way from the producer to a consumer’s plate as quick as possible. Many well-known meat producers maintain their production abroad or bring their product ingredients from abroad. As Goodvalley, we produce our goods in Poland, under the “field to table” model. Everything starts as early as the field where we put much heart and effort into making our crops as non-invasive to the environment as possible. The case is similar with our farms where we provide animals with high standards of care, concerned about their wellbeing. We are unquestionably one of the largest meat processing enterprises producing, in the spirit of localness, high-quality products with no artificial preservatives or flavour enhancers. A sustainable manner of production, guaranteed quality, good composition and Polish origin – these are the features making us stand out among the competition.

The greatest challenge faced now by the meat industry is the CSRD EU directive. Although it still remains in the making, it can already be said that meat sector companies will face a serious challenge. The meat processing market is a difficult category for sustainable development, but the key to appropriate adaptation to the new directive will be proper preparation and, above all, implication of changes in the manner of production. We believe that adaptation to changes in the area of ESG reporting will be one of the greatest challenges to our competitors in the months to come, while we, Goodvalley, are prepared, having been operating under the sustainable “field to table” model for years.


3.jpgAndrzej Skapczyk  
President of the Board,
SERTOP  

Processed cheese consumers, especially in Poland, are rather conservative in their choices; this is particularly true for cheese types and flavourings used in production; we continually strive to adapt and change our offer. We introduce new flavours and package forms. The export market, be it European or worldwide, is not uniform. We have to adapt our offer on an ongoing basis to the expectations of local markets. Recently, we have enriched the offer by new items in the series of products packed in a 90g long cube as well as 130g processed cheese slices. Nevertheless, we observe different behaviours and consumer preferences in different countries. They result from different cultural or historical circumstances. Thus, for instance, the traditional 100g cube, still serving as the mainstay of our offer in Poland and the Czech Republic, is completely unknown in other European countries. This motivates us to make products which will gain recognition beyond our borders. Recently, our export hit has been 130g sliced processed cheese, tasting good when served cold as well as when used in hot meals.

Outside the Polish market, the most attractive ones are still the markets closest to us, i.e. the Czech Republic, Slovakia, as well as Romania and the Balkan countries. Our products continue to be highly popular in Israel. Recently, we have started supplies to Sweden. We wish to strengthen our position in Ukraine. In spite of the war, the demand for Polish products there is continuously growing; to us, this means an opportunity and an investment for the future. We expand our offer with new products and packaging types. A large, still growing share in our sales to export markets is held by products packed as 130 g slices in 8 portions. We offer a wide range of such goods, which have been recently joined by two new products: toast-flavoured and with ham. We also intend to diversify our offer, not just with regard to new flavours or packaging types but also in the area of new products. We will present all our new proposals on an ongoing basis.

In its current legal form, Sertop sp. z o.o. has been present on the market for 25 years, yet its traditions go back to as many as 50 years ago. Over this time, Sertop has managed to maintain its share in the market and has been constantly developing, increasing both its potential and its presence on foreign markets. We attempt to create an attractive offer, which helps us maintain our position on the Polish market. Nevertheless, exports are an important and constantly developing part of our market.

In the nearest future, we intend to participate in international trade fairs, having support to our export activities on new markets in mind. We care about gaining “bridgeheads” in countries with a high consumption of processed cheese, i.e. in Arab countries. We are working to adapt our products to the requirements of their markets.

However, the most important reward and motivation for our actions is the fondness and recognition from our consumers, manifested at stores every day through their shopping decisions. 


16.jpgJakub Kępka
Trade and Transport Specialist
TRANSAD

Referencing the current geopolitical situation and the different events related to it, we can assess the situation on the Polish and global food market as difficult. Keeping in touch with our customers in Poland and throughout Europe, we receive frequent signals of economic slowdown and reduced demand for certain products, e.g. due to high inflation.

Reduced demand for goods entails consequences throughout the chain, from production to the supply chain to the end customer. Lower demand means less product shipments, and this means lower demand for transport services. We receive signals from the market, indicating that the drop of sales in 2023 compared to 2022 has reached 50% in certain cases. In view of the current situation, we do our best to monitor the market on an ongoing basis, to speak with customers and to always remain as flexible towards them as possible. This is why we have developed our groupage transport very well throughout Europe, since in such difficult times, customers are often forced to look for new outlet markets and they send a lot of goods tentatively, in small quantities.

I think the solution for the future would be further adaptation to the customer’s needs, search for solutions needed by the market, and improvement of the already gained knowledge and skills.


2.jpgPrzemysław Meller
Commercial Department
Agro-Danmis

The current situation, both on the domestic and foreign market, has stabilised, but the constant uncertainty regarding the operating costs in the years to come raises some concerns throughout the market. The reduced demand for goods affects all sectors, and prevention of growing product manufacturing costs is a key foundation of the struggle of companies on the market. Our opportunity is, above all, development of exports and the continuing expansion of our own goat milk production. Furthermore, we analyse the market on a systematic basis with regard to expansion of our product offer and we conduct actions aimed at promoting goat milk products. An important element for the entire sector will be stabilisation of energy source prices comprising a crucial component of total production costs. We will also encourage our hitherto contractors to increase the number of products from our portfolio in their offer, as we can clearly see that consumers tend to shop in places with the best-developed product offer. We also plan further e-commerce actions, including development of our own online store.


11.jpgMarek Gryczka
Director of the Finance Department
at Nice To Fit You dietetic catering

Both on the Polish market and on foreign ones, trade in foodstuff is facing a range of challenges that usually already appear in early autumn, but this time, they might cumulate at the beginning of the next year.

The early summer was unusual. In the wake of a cold June in Poland, domestic open-field vegetables were in short supply, whereas greenhouse crops were expensive as a result of high energy prices. This has placed a significant burden on the consumers’ wallets, causing restrictions in consumption. High prices of meat and fish had a similar effect.

August brought positive price effects concerning fruit and vegetables as well as poultry meat, or a breakdown of the project of salmon fishing quotas. Unfortunately, the drop in prices of foodstuff could not fully translate into household consumption. After the period of COVID, Polish people on holiday try to function as they had before, yet the prices they encounter in tourist regions necessitate a reduction of different expenses or reallocation of spending of savings from other months to the holiday period. This is not about the “horror receipts”, which are much publicized but isolated, but about the total amount of all restaurant and hotel receipts, clearly higher than in the previous years, placing a burden on family wallets.

Autumn brings new threats to consumption, and school equipment expenses will be another major burden to wallets. However, the real problem for the society and expenses is only looming far away on the horizon. The market today is largely shaped by the anti-inflation shield. The probability that it would be maintained after the autumn election is minimal, and it will surely be gone by 1 January. Thus, prices of most foodstuffs in stores will be increased by the VAT and by cumulative rises which have not been implemented so far. Additionally, these increases will take place at the worst moment possible, when increases of regulated prices and other charges are traditionally announced in Poland as well.

Nevertheless, trade in foodstuff has an essential advantage here over other sectors. The society cannot save on food and responds in a logical way, shifting its expenses to cheaper products or their substitutes. Under such circumstances, further growth of interest in private labels of stores and in searches for bargains, promotions and discounts is expected. The significance of discount stores will grow as well at the expense of other store types. Luxury goods should not suffer, as opposed to branded products targeted at the middle class.


7.jpgTung Nguyen Brodnicki
CEO, Flavor Hub

The economic landscape, both globally and within the borders of Poland, has been a subject of critical scrutiny and analysis as we traverse the complex aftermath of a global pandemic. In this press note, we delve into the economic situation in both the global and Polish food markets.

The global economic scene has witnessed a series of unprecedented challenges over the past few years. The COVID-19 pandemic disrupted supply chains, altered consumer behavior, and strained economies across the world. Governments have introduced measures to protect public health, often at the expense of economic growth.

While the world is gradually emerging from the shadow of the pandemic, its economic impact is far from over. The pandemic accelerated digital transformation and e-commerce growth, altering the dynamics of many industries, including food. Supply chain vulnerabilities were exposed, leading to a reevaluation of global trade practices.

In Poland, the food market demonstrated remarkable resilience during these turbulent times. The agricultural sector continued to produce and supply essential goods, ensuring a stable food supply chain for the nation. This resilience not only met domestic demands but also enabled Poland to contribute to global food security.

The Polish government implemented measures to support businesses and agriculture throughout the pandemic, including financial aid, tax incentives, and investment in agricultural infrastructure. These actions have been pivotal in maintaining economic stability and bolstering the food market.

Nonetheless, the Polish food market, like its global counterparts, faces ongoing challenges. Inflationary pressures and rising commodity prices have made food production more costly. Sustainable farming practices and food security remain paramount concerns.

Moreover, consumers’ preferences have shifted towards healthier, locally sourced, and sustainable food options. Meeting these changing demands presents both a challenge and an opportunity for the Polish food industry.

As we navigate these economic waters, Poland remains committed to fostering a robust and sustainable food market. Investments in technology and innovation, coupled with a focus on environmental sustainability, will shape the future of Polish agriculture and food production.

The government will continue to collaborate with industry stakeholders to ensure that Poland’s food market remains competitive, adaptive, and resilient. Efforts to expand exports and diversify products will further strengthen Poland’s position in the global food market.

In conclusion, the global and Polish food markets have weathered unprecedented challenges, showcasing resilience and adaptability. While uncertainties persist, Poland remains dedicated to fostering a sustainable and thriving food market, contributing to both its domestic prosperity and global food security.



Fot: AdobeStock





tagi: food market , sales , trade , consumer , FMCG , wholesale , retail , food products , news , new products , food industry , retail chains , grocery stores , Poland ,