The transaction to acquire the Mila chain is valued at PLN 350 million.
“Improving the competitiveness of retail stores operated by independent entrepreneurs in Poland remains our key objective. A large part of our clients are already doing quite well against the competition. But in order for them to compete in the future against discounters, we want to deliver the tools, scale and solutions allowing them to compete much more fiercely. Having our own locations, we can improve effectiveness in the area of logistics, marketing or the negotiation of purchasing terms for our clients that are more in line with those enjoyed by the discounters today,” said Jacek Owczarek, CFO and member of Eurocash Group’s management board.
With the Group’s resources, it will also be possible to maximise the effects of the Mila chain’s operations, which will have a positive impact on the chain’s results and the attractiveness of its offering.
“Following the transaction, the Mila chain will benefit from the support of a stable and experienced partner with which we will be able to develop our stores. We are, and we will remain, close to our clients, who appreciate our pleasant service and high quality, especially in fresh products. The transaction means that our clients can be certain that they will continue benefitting from attractive promotions while shopping in a pleasant setting. Exchanging experiences with Eurocash Group will have a positive impact on the competitiveness of every store in the Group,” said Artur Góralczyk, President of the Management Board of Mila S.A.
Eurocash Group’s acquisition of the Mila chain is expected to be finalised in the coming weeks.
“Improving the competitiveness of retail stores operated by independent entrepreneurs in Poland remains our key objective. A large part of our clients are already doing quite well against the competition. But in order for them to compete in the future against discounters, we want to deliver the tools, scale and solutions allowing them to compete much more fiercely. Having our own locations, we can improve effectiveness in the area of logistics, marketing or the negotiation of purchasing terms for our clients that are more in line with those enjoyed by the discounters today,” said Jacek Owczarek, CFO and member of Eurocash Group’s management board.
With the Group’s resources, it will also be possible to maximise the effects of the Mila chain’s operations, which will have a positive impact on the chain’s results and the attractiveness of its offering.
“Following the transaction, the Mila chain will benefit from the support of a stable and experienced partner with which we will be able to develop our stores. We are, and we will remain, close to our clients, who appreciate our pleasant service and high quality, especially in fresh products. The transaction means that our clients can be certain that they will continue benefitting from attractive promotions while shopping in a pleasant setting. Exchanging experiences with Eurocash Group will have a positive impact on the competitiveness of every store in the Group,” said Artur Góralczyk, President of the Management Board of Mila S.A.
Eurocash Group’s acquisition of the Mila chain is expected to be finalised in the coming weeks.
