News

New Gancia distributor in UK

Wednesday, 20 May, 2015
"Catalyst Brands, and Roust, second largest vodka producer by volume in the world and one of the largest integrated alcoholic beverage companies in Central and Eastern Europe, have signed a distribution agreement providing Catalyst Brands the exclusive rights to distribute, sell and market the Gancia range of sparkling and still wines, vermouth, and aperitifs within the UK from April 2015.
Founded in 1850 by Carlo Gancia, the creator of the first Italian sparkling wine, Gancia is an international leader in the production of sparkling wines and vermouth. With 2,000 hectares of vineyards and five million kilograms of grapes vinified, Gancia, based in Canelli, in the heart of Italy's Asti region, produces sparkling wine, still wines and aperitifs distributed to over 65 countries. The Gancia sparkling wine portfolio ranges from sweet to dry, and from Charmat method to prestige vintages fermented more than five years.

Today the Gancia portfolio features a broad range of sparkling and still wines, primarily from the Piedmont region. Sparkling wines include the original Italian sparkling wine - the signature Asti 24 Moscato; Prosecco DOC and DOCG; Pinot di Pinot range of wines blending Pinot Bianco, Pinot Grigio and Pinot Nero; as well as a range of Methodo Classico wines from Alta Langa including the iconic 36 and 60 month aged premium selection. Their award-winning still red wines include locally produced Barbera d’Asti and Barbera d’Alba. In vermouth, Gancia produce a Bianco; Extra Dry; and Rosso as well as the Americano aperitivo which is gaining huge popularity driven by the signature serve of the Americano Spritz.

President of the Gancia business, Alessandro Picchi, comments “Our agreement with Catalyst Brands represents a new chapter in the story of Gancia. Gancia has a unique heritage in producing high quality wines and vermouth, and we look forward to introducing these wines to UK consumers through our partner Catalyst Brands”

Gary Squire, Managing Director of Catalyst Brands adds, “We recognise that the sparkling wine and aperitif categories are in strong growth within the UK. Our agreement with Roust to take on the Gancia brand allows us to bring these great wines to the UK, and gives consumers the opportunity to broaden their repertoire, and discover some fantastic wines from an iconic producer.”

The Gancia portfolio will be available from specialist drinks retailers and wholesalers in the UK from April 2015. The Catalyst Brands's exclusive distribution and sales agreement includes eight Gancia sparkling wines sourced from Italy's renowned DOC and DOCG grape growing regions: Prosecco, Asti and Alta Langa. "


source: http://roust.com


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