We have created the light and pleasantly brisk radler by blending Tyskie Gronie (40%) with the flavour of fresh lemons (60% lemonade). “The Tyskie Radler beer is made for people who seek a brisk change and want to look at the world around them from a new, fresh perspective,” says Aleksandra Zarychta-Kuzalska, Brand PR Manager. “Our beer stands out with its brisk flavour of fresh lemons and a noticeable lager bitterness.
The alcohol content in Tyskie Radler is lower than in the other variants of Tyskie. This blend of lager and lemonade has 2% alcohol and effectively quenches your thirst.
Tyskie Radler is sold in bottles and cans (500ml) and in 4-packs. The packs were designed by Wilk Studio. The visibility and shelf presentation of the product is enhanced by dedicated POS materials.
Our campaign promoting Tyskie Radler on the Internet will kick off in mid-April, and a TV spot will be launched at the end of the month. In addition, product sampling campaigns are planned for consumers.
The recommended retail price:
PLN 2.99 - returnable bottle
PLN 14.99 - 4-pack of cans
Tyskie Radler. A Brisk Change.
Tyskie Radler was launched in the market in 2015, as one of the beers in the popular radler category.
It is a lager (Tyskie Gronie made with Polish hops) blended with lemon juice. The combination of Polish hops with the flavour of fresh lemons (40% / 60%) makes the beer light and invigorating, with a noticeable lager tone. Tyskie Radler has 2% alcohol by volume. It is naturally hazy and no sweeteners are added to it. The beer is made for people who seek a brisk change and want to look at the world around them from a new, fresh perspective.
Kompania Piwowarska operates three breweries with a long history: Tyskie Browary Książęce (established in 1629), the Dojlidy Brewery in Białystok (est. 1768) and Lech Browary Wielkopolski in Poznań (est. 1895). It is these breweries that make the beers most popular with Polish consumers, including Żubr, Tyskie, Lech, Dębowe, Redd’s and the Książęce specialty collection. Our proven beer recipes, natural ingredients, pristinely clean installations and, first and foremost, superbly skilled and experienced brewers, allow us to brew beers valued highly in Poland and abroad.
We are part of SABMiller, an international brewing group. Together we care for the people and environment around us. We promote responsible and moderate consumption of alcohol through such campaigns as “Alcohol. Only for adults”, “I’m pregnant. I don’t drink”, or “I never drink and drive”. We conserve water and energy, support the growth of our business partners and engage in volunteering initiatives. We are also honoured to sponsor the Polish Olympic Team.
http://en.kp.pl/
Enquiries:
Paulina Piątek
Consultant
Q&A Communications
pp@qacommunications.com
Mobile +48 694 475 301
Aleksandra Zarychta-Kuzalska
Brand PR Manager
Kompania Piwowarska
aleksandra.zarychta-kuzalska@kp.sabmiller.com
Mobile +48 661 955 024
The alcohol content in Tyskie Radler is lower than in the other variants of Tyskie. This blend of lager and lemonade has 2% alcohol and effectively quenches your thirst.
Tyskie Radler is sold in bottles and cans (500ml) and in 4-packs. The packs were designed by Wilk Studio. The visibility and shelf presentation of the product is enhanced by dedicated POS materials.
Our campaign promoting Tyskie Radler on the Internet will kick off in mid-April, and a TV spot will be launched at the end of the month. In addition, product sampling campaigns are planned for consumers.
The recommended retail price:
PLN 2.99 - returnable bottle
PLN 14.99 - 4-pack of cans
Tyskie Radler. A Brisk Change.
Tyskie Radler was launched in the market in 2015, as one of the beers in the popular radler category.
It is a lager (Tyskie Gronie made with Polish hops) blended with lemon juice. The combination of Polish hops with the flavour of fresh lemons (40% / 60%) makes the beer light and invigorating, with a noticeable lager tone. Tyskie Radler has 2% alcohol by volume. It is naturally hazy and no sweeteners are added to it. The beer is made for people who seek a brisk change and want to look at the world around them from a new, fresh perspective.
Kompania Piwowarska operates three breweries with a long history: Tyskie Browary Książęce (established in 1629), the Dojlidy Brewery in Białystok (est. 1768) and Lech Browary Wielkopolski in Poznań (est. 1895). It is these breweries that make the beers most popular with Polish consumers, including Żubr, Tyskie, Lech, Dębowe, Redd’s and the Książęce specialty collection. Our proven beer recipes, natural ingredients, pristinely clean installations and, first and foremost, superbly skilled and experienced brewers, allow us to brew beers valued highly in Poland and abroad.
We are part of SABMiller, an international brewing group. Together we care for the people and environment around us. We promote responsible and moderate consumption of alcohol through such campaigns as “Alcohol. Only for adults”, “I’m pregnant. I don’t drink”, or “I never drink and drive”. We conserve water and energy, support the growth of our business partners and engage in volunteering initiatives. We are also honoured to sponsor the Polish Olympic Team.
http://en.kp.pl/
Enquiries:
Paulina Piątek
Consultant
Q&A Communications
pp@qacommunications.com
Mobile +48 694 475 301
Aleksandra Zarychta-Kuzalska
Brand PR Manager
Kompania Piwowarska
aleksandra.zarychta-kuzalska@kp.sabmiller.com
Mobile +48 661 955 024
