In 2025, Polish consumers were changing their preferences, the cost of doing business was rising, and competition did not give a moment’s respite. For many companies, it was a real test of flexibility and the ability to respond quickly to changing market realities. What else stood out in 2025 and what can we expect this year? Read more »
There is no single dominant consumption scenario in the sweet snacks industry – it is a category that combines emotions, daily rituals and spontaneous impulses. Sweets have long served as more than a food product – they are a symbol of relationships, a gift „with a heart” and a way to lift the mood. Read more »
The development of new technologies, the intense pace of changes in consumer preferences, fleeting and short-lived trends, as well as those that will stay in the industry for longer, all affect the future of the Polish confectionery market, which is governed by slightly different rules than other food categories. Read more »
Rabtrolley is a brand with a clear mission: three product lines made entirely from recycled plastic, each telling its own story of care for the environment. Read more »
From Europe to Asia and America, Polish food is valued not only on domestic tables – but by consumers in various regions of the globe. The world’s top export hits include Polish apples and other fruits and vegetables, poultry meat, dairy products, sweets, baked goods, among others. Our native products are winning new customers year after year. Read more »
For 25 years, retail chains affiliated with Polish Trade and Distribution Organization (POHiD) have supported modern trade in Poland, investing over EUR 60 billion and creating more than 300,000 jobs. With 95% of products sourced from Polish suppliers and exports exceeding PLN 20 billion, they play a key role in promoting Polish food abroad. Read more »
Poland has occupied an important place on the map of the European and global food market for years. It is a country where centuries-old culinary tradition meets modern production standards, and where natural environmental conditions are conducive to the production of food of exceptional taste and high quality. More and more foreign consumers and distributors are becoming convinced that Polish... Read more »
From January to May 2025, the Polish meat industry exported products worth over EUR 5 billion, up 19% year-on-year. Poultry and beef remain the strongest export drivers, while Asian markets such as Japan, South Korea, the Philippines, and Vietnam are becoming increasingly important. At the same time, the sector faces rising production costs, stricter environmental and animal welfare... Read more »
The first half of 2025 showed that Polish food maintains a strong position on foreign markets, although the dynamics are no longer as spectacular as in previous years. Read more »
Mlekovita was the first dairy company in Poland to launch a line of A2A2 milk products, which already includes UHT milk, natural yogurt, semi-fat cottage cheese and sliced cheese. Read more »
The number of high-protein products on supermarket shelves is increasing all the time. It is no longer just high-protein dairy products - the trend is spreading across more and more categories. High protein’ labels are appearing on meat, sausages and even snacks, confectionery and ice cream. What is driving their growing popularity? Read more »
Most of us crave a little something from time to time. And although confectionery is a category that is mainly associated with the youngest consumers, older consumers also enjoy a sweet treat. The choice of sweets on the shelves is huge: bars, wafers, jelly beans, biscuits, chocolates, pralines, lollipops and many other delicacies, all in the most varied varieties and sizes. Read more »
In the past year, we have seen trends such as wellbeing, clean label and flexitarianism. The growing awareness of Poles has prompted careful analysis of the composition of products, and the economic situation has forced many people to manage their finances more prudently, also when it comes to food categories. Read more »
Until recently, private label was mainly associated with the cheapest option on the shelf. Today, they present a very different picture. They are no longer a ‘second category’ and in some segments they are significant competitors to well-known brands. Read more »
This year, Sushi&Food Factor proudly celebrates its 10th anniversary. What began in 2015 as a small factory in Robakowo, near Poznań, Poland, has evolved into a leading producer of ready-to-eat sushi and Asian cuisine, supplying products to 15 European countries. Read more »
In recent years, the private label market has grown in importance worldwide and has become an integral part of the business strategies of major retail chains. Read more »
They add variety to the daily diet, they are a recipe for a little hunger as well as an innocent craving. Snacks are an indispensable part of many people’s diets and their types can be multiplied almost endlessly – chocolates, chocolate bars, waffles, crisps, crackers or popcorn... Most consumers do not include them in their household budget, which is why, despite market turbulence and... Read more »
More than 6 million – that is how many transactions containing sweets take place in Poland every day. That’s around 250,000 per hour. And so throughout the year, their high number translates into a high value of the confectionery market, which, according to CMR, will exceed PLN 20 billion in 2023. What does this segment look like today and in what direction is it developing? Read more »
The world is rushing forward and with it consumer expectations. These concern not only products and their quality, but also the packaging in which they are contained. Growing competition in every sales segment means that customers need to be encouraged to choose a particular brand – that is, to meet their demands. And these very often relate to packaging. What should the ideal packaging be in... Read more »
Consumer trends dictate how the market evolves. One powerful trend today is the turn towards plant-based diets or partially replacing meat with veggie equivalents. Manufacturers have more and more on offer for the discerning modern consumer. Read more »
The slow food trend is making consumers aware of the importance of quality food – unprocessed, sourced from local entrepreneurs and full of nutrients – for the body. More and more Poles want to eat healthily, which is why they choose products from shop shelves that have a positive impact on their body, mood or appearance. Read more »
In the past year, we have seen trends such as wellbeing, clean label and flexitarianism. The growing awareness of Poles has prompted careful analysis of the composition of products, and the economic situation has forced many people to manage their finances more prudently, also when it comes to food categories. Read more »
During the first eight months of 2024, revenue from Poland’s agri-food exports remained slightly higher than a year ago. Read more »
Ease of preparation, convenience and time are the most important determinants of the popularity of convenience food. One of the most-chosen products from our ready-meals offer is Cordob Bleu - a delicate cutlet with ham and cheese. The meat used for its production comes from Polish chicken farms, controlled at every stage - “from farm to fork”. Thanks to the full control of the raw... Read more »
Cakes, gingerbread, wafers, gum, chocolate, challah, sesame seeds, wine gums, dragees... confectionery is an extensive category in Poland. There are many types available to satisfy a wide variety of tastes. And there are around 150 manufacturers (this is how many companies have achieved a numerical distribution of at least 5%) to this number must of course be added the many small, local... Read more »
Five e-commerce trends that defined 2023. Read more »
Mintel’s 2024 forecast highlights key trends: moderation in processed foods, Gen X’s lean towards functional eating, technological conveniences in meal planning, and a sustained focus on sustainability amidst a preference for comfort in food choices Read more »
FMCG in 2023: Navigating through economic challenges and consumer shifts, the industry demonstrates resilience and adaptability, with Poland’s market showing notable growth amidst global upheavals. Read more »
And the upcoming legislative changes in Poland Read more »
The consumption of sweets in Poland is growing. More and more interesting novelties tailored to consumers’ needs are appearing on the market. And these are related not only to new surprising flavours, but also to associations, communication or company values. The sweet shelf is full of possibilities. Read more »
Vobro EGOThis novelty from Vobro is a line of pralines in doypacks. The...
Pralines Plum in Chocolate This novelty from Vobro will make happy fans of fruity...
Delissimo Almond 153 gDelissimo Almond are delicate pralines, full of expressiveness...
MOKATE GOLD PREMIUM LATTE DUBAI CHOCOLATEMokate Gold Premium: Latte Dubai Chocolate. Inspired by the...
MOKATE GOLD PREMIUM GINGERBREADDiscover the cozy charm of Mokate Gold Premium: Gingerbread...
Vobro Sp. z o.o. Sp.k.VOBRO was established in 1986. The company employs over 300...
WAWEL S.A.Wawel SA is one of the oldest and most renowned confectionery...
Wielkopolski Indyk Sp. z o.o.We are unique experts in the market of turkey meat. High...
Terravita Sp. z o.o.Terravita is a company that shares its extensive experience and...
SEKO S.A.SEKO offers over 200 products, from classic marinated herring...
