Despite various challenges – both global and microeconomic – the Polish confectionery market continues to grow rapidly. This is due not only to Poles’ undeniable sweet tooth, but also to the fact that sweets make the perfect gift for a wide range of occasions, for both young and old. Read more »
For any retail chain, private-label products are a key element in building a competitive advantage. Beyond the many commercial aspects, their impact on increasing customer loyalty is also important. If products are well-developed and properly priced, they meet consumers’ needs and, as a result, encourage them to get into the habit of shopping at a given chain, thereby reducing their tendency... Read more »
In our strategy, private label plays a precisely defined role that significantly distinguishes us from the discount model. Read more »
The private brands market in Poland is growing – in 2025, expenditures reached PLN 67 billion (+6.6% y/y), and their value share in the FMCG basket amounted to 23.5%, which is 3.8 percentage points more than five years earlier. Read more »
Private labels are no longer associated with cheaper alternatives, they are becoming a conscious choice of consumers. Buyers no longer see them not only as an attractive price, but also as quality, availability, convenience. How has the private label market changed recently and what issues are decisive in consumer choices? Read more »
For more than 35 years, our team at Maxpol has been working on exhibition stands for companies operating on international markets. Over time, this experience has shaped the way we approach trade fair projects – with a strong focus on planning, coordination and the ability to manage complex, multi brand environments. Read more »
The private label market has a significant impact on the FMCG market. The average share of private labels in Europe has reached 40%. The leaders in this regard are Switzerland with over 50%, while Spain, the United Kingdom, and the Netherlands have exceeded 40% and are approaching 50%. Read more »
Until recently, private label was discussed mainly in terms of price. It was supposed to be a sensible, economical choice and an alternative to manufacturer brands. Today, that way of thinking is outdated. Private label has entered a new stage of maturity: it is no longer merely a purchasing tool but is becoming a brand in the full sense of the word—with its own identity, segmentation,... Read more »
The Polish private label market is currently one of the fastest-growing segments in the retail sector. In 2024, the value of the entire FMCG market rose to PLN 283.7 billion, while spending on private label products reached over PLN 60 billion during that period – 7% more than the previous year. Importantly, growth occurred not only in value but also in volume. Read more »
The private label market in Poland is growing both in volume and value, steadily increasing its share in the FMCG basket. In 2025, expenditures in this segment reached PLN 67 billion, which represents an increase of 6.6% year on year, and their value share amounted to 23.5%, i.e. 3.8 percentage points more than five years earlier. This means that every fourth zloty spent on FMCG products goes... Read more »
Tracking the position of Private Labels in the FMCG market in recent years provides many interesting insights. This segment has been growing dynamically not only in terms of sales value and volume, but also through changes in shopper attitudes and the overall image of these products, influenced by stronger branding and increasingly innovative solutions. Read more »
Private label is moving beyond cost competition as retailers use innovation, collaboration and cultural relevance to reposition store brands as drivers of growth. Read more »
In 2025, Polish consumers were changing their preferences, the cost of doing business was rising, and competition did not give a moment’s respite. For many companies, it was a real test of flexibility and the ability to respond quickly to changing market realities. What else stood out in 2025 and what can we expect this year? Read more »
There is no single dominant consumption scenario in the sweet snacks industry – it is a category that combines emotions, daily rituals and spontaneous impulses. Sweets have long served as more than a food product – they are a symbol of relationships, a gift „with a heart” and a way to lift the mood. Read more »
The development of new technologies, the intense pace of changes in consumer preferences, fleeting and short-lived trends, as well as those that will stay in the industry for longer, all affect the future of the Polish confectionery market, which is governed by slightly different rules than other food categories. Read more »
Rabtrolley is a brand with a clear mission: three product lines made entirely from recycled plastic, each telling its own story of care for the environment. Read more »
From Europe to Asia and America, Polish food is valued not only on domestic tables – but by consumers in various regions of the globe. The world’s top export hits include Polish apples and other fruits and vegetables, poultry meat, dairy products, sweets, baked goods, among others. Our native products are winning new customers year after year. Read more »
For 25 years, retail chains affiliated with Polish Trade and Distribution Organization (POHiD) have supported modern trade in Poland, investing over EUR 60 billion and creating more than 300,000 jobs. With 95% of products sourced from Polish suppliers and exports exceeding PLN 20 billion, they play a key role in promoting Polish food abroad. Read more »
Poland has occupied an important place on the map of the European and global food market for years. It is a country where centuries-old culinary tradition meets modern production standards, and where natural environmental conditions are conducive to the production of food of exceptional taste and high quality. More and more foreign consumers and distributors are becoming convinced that Polish... Read more »
From January to May 2025, the Polish meat industry exported products worth over EUR 5 billion, up 19% year-on-year. Poultry and beef remain the strongest export drivers, while Asian markets such as Japan, South Korea, the Philippines, and Vietnam are becoming increasingly important. At the same time, the sector faces rising production costs, stricter environmental and animal welfare... Read more »
The first half of 2025 showed that Polish food maintains a strong position on foreign markets, although the dynamics are no longer as spectacular as in previous years. Read more »
Mlekovita was the first dairy company in Poland to launch a line of A2A2 milk products, which already includes UHT milk, natural yogurt, semi-fat cottage cheese and sliced cheese. Read more »
The number of high-protein products on supermarket shelves is increasing all the time. It is no longer just high-protein dairy products - the trend is spreading across more and more categories. High protein’ labels are appearing on meat, sausages and even snacks, confectionery and ice cream. What is driving their growing popularity? Read more »
Most of us crave a little something from time to time. And although confectionery is a category that is mainly associated with the youngest consumers, older consumers also enjoy a sweet treat. The choice of sweets on the shelves is huge: bars, wafers, jelly beans, biscuits, chocolates, pralines, lollipops and many other delicacies, all in the most varied varieties and sizes. Read more »
In the past year, we have seen trends such as wellbeing, clean label and flexitarianism. The growing awareness of Poles has prompted careful analysis of the composition of products, and the economic situation has forced many people to manage their finances more prudently, also when it comes to food categories. Read more »
Until recently, private label was mainly associated with the cheapest option on the shelf. Today, they present a very different picture. They are no longer a ‘second category’ and in some segments they are significant competitors to well-known brands. Read more »
This year, Sushi&Food Factor proudly celebrates its 10th anniversary. What began in 2015 as a small factory in Robakowo, near Poznań, Poland, has evolved into a leading producer of ready-to-eat sushi and Asian cuisine, supplying products to 15 European countries. Read more »
In recent years, the private label market has grown in importance worldwide and has become an integral part of the business strategies of major retail chains. Read more »
They add variety to the daily diet, they are a recipe for a little hunger as well as an innocent craving. Snacks are an indispensable part of many people’s diets and their types can be multiplied almost endlessly – chocolates, chocolate bars, waffles, crisps, crackers or popcorn... Most consumers do not include them in their household budget, which is why, despite market turbulence and... Read more »
More than 6 million – that is how many transactions containing sweets take place in Poland every day. That’s around 250,000 per hour. And so throughout the year, their high number translates into a high value of the confectionery market, which, according to CMR, will exceed PLN 20 billion in 2023. What does this segment look like today and in what direction is it developing? Read more »
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