Polish FMCG market

  • Despite noting an increase in the commercial turnaround of FMCG products and an increase in both volume and retail sales in recent years the Polish market was characterized by a number of processes leading to its general restructuring. Read more »

  • Mintel, the experts in what consumers want and why, has announced three key trends that will shape the global food, drink, and foodservice industries over the next 10 years: Read more »

  • In this article I do not wish to focus on the definition and deeply sociological aspect of social media. It is a certainty that countless scientists in the future will study them, categorize them, and perhaps even try to assign names of epochs such as ‚postfacebook’ or ‚pretiktok.’ I, on the other hand, would like to answer mainly the question of how contemporary social media can be... Read more »

  • Global players and brands with a history

    Wtorek, 28 stycznia 2020

    Promotion of chocolate and bars in promotion leaflets of selected countries in Central and Eastern Europe. Chocolate and bars are products which are frequently advertised, both in the media and on shop shelves or promotional newsletters. It is not surprising – despite a strong trend of preferring healthy and dietetic food – sweet snacks act on the imagination of many consumers, promising... Read more »

  • In 2019, Polish exports grew faster than imports thanks to which it returned to a positive foreign trade balance. Although Polish companies are flexible and despite the slowdown in the economy of their main trading partners, they are doing well abroad and the conditions are favorable for export, the government would prefer that target markets were more strongly diversified. According to the... Read more »

  • Most Polish exporters see such factors as considerable distance and the related high costs of transport, higher business risk or customs duties as the main barriers to entry to non-Community markets. These issues are beyond the control of companies or state authorities. Read more »

  • They want to make it out of pears, currants and cherries. Wine production is developing in Poland, and wine enjoys increasing consumer recognition. Grape harvest from 400 Polish vineyards enables production of approx. 700 000 bottles, and the demand definitely exceeds the supply. Read more »

  • As shown by the data of the Institute of Agricultural and Food Economics concerning the export of alcoholic products*, the value of wine beverages exported from Poland is significantly growing. According to the experts from the Association of Employers – The Polish Wine Council, this results from the higher quality of the exported goods. This situation reflects what is currently going on in... Read more »

  • The sales of organic products in Poland has been growing by 20% every year. Experts foresee this will be the quickest-developing segment of foodstuffs, but so far we are still lagging behind Western Europe. Organic foods comprise 0.5% of the food market in Poland. In Western European countries, this percentage reaches 2-8%. Annually, a statistical Pole spends 7 euros on organic products, while... Read more »

  • Let us begin with an anecdotal example. Not long ago, in the past year, a country where store shelves give in under the weight of food products of all varieties, where the percentage of domestically produced food (with the EAN/GTIN code beginning with 590) reaches 80%, not counting products from outside the bar-code system (GS1 system), runs short of the trite and trivial products. Read more »

  • The sweet part of the Polish market

    Wtorek, 28 stycznia 2020

    Chocolates, candy bars, wafers, cookies, jellies, caramels… It is impossible to list them all, and yet, new products are still appearing on the market, responding to the changing consumer needs. Moreover, the Poles have their favourite products accounting for the largest share of sales. Read more »

  • Polish exporters have many reasons to be proud. In 2018, they broke another record by achieving the highest revenues in history from Polish agri-food exports. The export value amounted to EUR 29.7 billion: 7% higher than in 2017 and almost six times higher than in the year of Poland’s accession to the EU (2004). Trade figures from the first half of 2019 are also optimistic and forecast a new... Read more »

  • Africa – the promise land?

    Czwartek, 14 listopada 2019

    Polish companies are very slow in getting convinced to invest in Africa – even though it offers absorptive markets and a young cadre. What can make investors more willing to take some determined actions? We asked that question to Robert Zduńczyk, the founder and the CEO of Poland-East Africa Economic Foundation. Read more »

  • food exports in the first quarter of 2019

    Wtorek, 05 listopada 2019

    The first quarter of 2019 recorded a continued upward trend in the growth of Polish food exports[1]. According to preliminary data, the value of food exports reached EUR 4.023 billion, of which nearly a third of all goods was sold to Germany and the UK. Read more »

  • Mintel predicts that modern takes on sustainability, health and wellness, and convenience will be reshaping the food and drink industry throughout 2019 and beyond. Read more »

  • From stability to modernity

    Wtorek, 05 listopada 2019

    With the persistent economic boom and growing retail sales, not only has the Polish FMCG product trade market stabilized but extensive modernization efforts in Polish trade have been undertaken. Read more »

  • The three seas idea has as many followers, as critics. It is understandable since the new economic alliance would influence the market of the region. But like every good idea, it also has some disadvantages... Read more »

  • Stores will be able to deliver products in under 24 hours. The remote object identification technology will make it possible. Read more »

  • Beef producers in trouble

    Wtorek, 05 listopada 2019

    Beef consumption in the European market is dropping. The situation is difficult for producers. Live cattle prices are lower by an average of 15% in comparison with the previous year. This is primarily due to the drop in beef consumption on the European market being the destination of 80% of the domestic exports. Read more »

  • Bee’s colonization

    Wtorek, 05 listopada 2019

    Bees are very useful and smart creatures – they pollinate plants and make delicious honey. No wonder its number, as well as amateur beekeepers in Poland, is growing. Honey consumption is on the rise as well Read more »

  • It would seem that the trends persistent on the European market, such as emphasis on healthy nutrition or care of a slim figure, are not favourable to the sales and promotion of confectionery and salty snacks. Yet it is hard to imagine consumers showing complete lack of interest in such goods, especially during the carnival, when crisps, salty sticks and cookies become an indispensable feature... Read more »

  • Polish people eat ice cream by the ton

    Wtorek, 05 listopada 2019

    The sales of ice cream are on the rise. Polish people do not only reach for it as a refreshment but also to make themselves feel better. Although more and more original tastes appear on the market, we remain faithful to the traditional ones – cream, chocolate and fruit. We are most likely to reach for scooped ice cream or large family packages, but the sales of ice pops rise on hot days. We... Read more »

  • Opting for ready meals

    Wtorek, 05 listopada 2019

    They are chosen by 85% of consumers, and the market is worth more than PLN 1 billion. The accelerating pace of life translates into quick development of the ready meal market. Read more »

  • Countless faces of beer

    Wtorek, 05 listopada 2019

    The beer industry in Poland is undergoing a revolution. Consumer preferences have changed radically, beer is so much more than just a regular lager. Pilsner, Porter, Stout, with the addition of fruits, honey, herbs... Opportunities are countless, so market keeps growing. We asked specialists what about the biggest changes. Read more »

  • Koral celebrates its 40th anniversary

    Wtorek, 30 kwietnia 2019

    The beginnings of the Koral brand were a time of back-breaking work, virtually around the clock, 7 days a week. This has paid off! This year, 40 years will pass since the establishment of the company. Read more »

  • “Herbapol-Lublin” S.A., one of the largest tea manufacturers in Poland and the leader of the fruit syrup segment, is introducing a line of ecological products to the market. The new goods hold a certificate issued by the Ekogwarancja PTRE sp. z o.o. certifying body. The distinctive “green leaf” confirming the high quality of goods that meet the requirements of ecological production... Read more »

  • The “Społem” Productive Labour Cooperative announces that from 11 March 2019, it has withdrawn eggs from caged hens, as well as all components and ingredients derived from this egg category, in the production of the Majonez Kielecki Lekki light mayonnaise. Information in this regard has also been placed on the new label of this product. This is another step towards the introduction of new... Read more »

  • The first stage of the Absolut Creative Competition has ended. We know the name of the happy winner who has an opportunity now to compete for the title 'global winner' of the creative brand cooperation competition. Out of as many as 7,500 participants, one person will eventually be selected to receive a money reward of EUR 20,000 as well as have an advertisement of their project placed at a... Read more »

  • The Certifying Commission of the Solidarity labour union has honoured Südzucker Polska S.A. with the “Employee-Friendly Employer” certificate. The company has been appreciated for many years of good practice in the area of observance of labour law regulations. Read more »