Polish FMCG market

  • Koral celebrates its 40th anniversary

    Wtorek, 30 kwietnia 2019

    The beginnings of the Koral brand were a time of back-breaking work, virtually around the clock, 7 days a week. This has paid off! This year, 40 years will pass since the establishment of the company. Read more »

  • “Herbapol-Lublin” S.A., one of the largest tea manufacturers in Poland and the leader of the fruit syrup segment, is introducing a line of ecological products to the market. The new goods hold a certificate issued by the Ekogwarancja PTRE sp. z o.o. certifying body. The distinctive “green leaf” confirming the high quality of goods that meet the requirements of ecological production... Read more »

  • The “Społem” Productive Labour Cooperative announces that from 11 March 2019, it has withdrawn eggs from caged hens, as well as all components and ingredients derived from this egg category, in the production of the Majonez Kielecki Lekki light mayonnaise. Information in this regard has also been placed on the new label of this product. This is another step towards the introduction of new... Read more »

  • The first stage of the Absolut Creative Competition has ended. We know the name of the happy winner who has an opportunity now to compete for the title 'global winner' of the creative brand cooperation competition. Out of as many as 7,500 participants, one person will eventually be selected to receive a money reward of EUR 20,000 as well as have an advertisement of their project placed at a... Read more »

  • The Certifying Commission of the Solidarity labour union has honoured Südzucker Polska S.A. with the “Employee-Friendly Employer” certificate. The company has been appreciated for many years of good practice in the area of observance of labour law regulations. Read more »

  • WWF Polska warns that overfishing threatens the stability of the fish population and may deprive 800 million people dependent on fishery of their livelihood. Sustainable fishery may turn out to be a solution for this global environmental problem, provided that all parties involved will strive to achieve it. The key role in the change of consumer behaviour is played by the cooperation of fish... Read more »

  • According to the ranking by the Shanken’s IMPACT magazine, Żubrówka – the legendary Polish brand of vodka based on bison grass – is the world’s third best-selling vodka, only beaten by the Smirnoff and Absolut brands. The list was made on the basis of the previous year’s sales data. Read more »

  • Likworki by “Bałtyk” are candies with liquid filling hidden under a chocolate layer and a shell of crystallized sugar. They are unambiguously associated with Gdańsk – the city where they came into being and where they have been continually produced for 50 years. Their production involves several generations of chocolate delicacy creators. Works on their special recipe and production... Read more »

  • Two beer brands of the Kompania Piwowarska have been distinguished in the world’s oldest and most prestigious beer competition – The International Brewing & Cider Awards. By the jury’s decision, Lech Pils, brewed at Lech Browary Wielkopolski, received the Gold Medal in the “Lager 5.5-6.9% ABV” category. Read more »

  • “Classic” is a chocolate line which refers to its traditional image in paper wrapping. The Classic series includes 8 tablets of 100g, of which 4 are solid with additions and 4 are filled: Read more »

  • New plant processing milk and whey

    Czwartek, 24 stycznia 2019
  • Dr Gerard’s new packaging

    Czwartek, 24 stycznia 2019

    Undoubtedly, the highlight in Dr Gerard’s recent history is the change in the graphic design of the packaging. The new packaging reflects the new brand positioning, which aims at building Dr Gerard as a strong “umbrella brand”, emphasizing our competitive advantage, i.e. the wide portfolio of our cookies and wafers, but above all paying attention to the unique taste of our cookies,... Read more »

  • Eurohansa and novelties

    Czwartek, 24 stycznia 2019

    This year, new products will be introduced to the market in the group of nut and fruit bars under the SHE + ENERGY fruit & nut and HE + ENERGY nut & choco brand. Both recipes and packaging are ready. In the near future, this line will be expanded about bars for vegan: HE+ENERGY nut & spicy (bars with nuts, seeds spices like chili or tomato and basil) and HE+ENERGY superfruit & nut (bars with... Read more »

  • Good Ingredients is a unique concept under the Wawel brand, which is based on simple composition in all product recipes and highest quality raw materials. All Wawel products have now a clean label and the maker has become an expert in the field of sweet recipes without additives. Now is the time for the next stage in the campaign, in which publicity will be conducted very widely, primarily... Read more »

  • The agri-food exports to the United Arab Emirates are growing. After Saudi Arabia, this is Poland’s second largest economic and trade partner in this region. Only in 2017, the exports to the UAE market reached the value of EUR 85 million, growing by 11% over a year. However, the potential is still much higher. Halal meat, dairy products, confectionery or fruit preparations can become export... Read more »

  • Kucharek – Now in a new design!

    Czwartek, 24 stycznia 2019

    The brand Kucharek represents finest in quality. The secret of our products lies in their carefully selected ingredients, special compositions prepared by culinary experts and strict, constant control over the production. All this guarantees a unique taste and aroma for your dishes. Read more »

  • Sertop - Gold Emmental also in 130g slices

    Czwartek, 24 stycznia 2019

    The processed cheese, Gold Emmental, in 130g slices is one of the latest products from the SERTOP company in Tychy, producer of delicious melted and fried cheeses. The new cheese line also includes popular flavours such as Gouda and Cheddar. These are high quality products based on carefully selected raw materials. They do not contain preservatives and aromas and are a source of calcium. Each... Read more »

  • It’s sweet, it’s Polish!

    Czwartek, 24 stycznia 2019

    Poland is one of the most dynamically developing export markets in the world. Since Poland’s accession to the European Union (EU), the export of Polish agri-food products has grown consistently, breaking new volume records each year. Read more »

  • “Enormous export possibilities, both in the European Union and worldwide, open up to Polish vodka producers,” says Ulrich Adam, the General Director of Spirits Europe. The Polish market of alcoholic beverages is worth approx. PLN 57 billion, of which the spirits market accounts for 40%. The industry stresses that Polish vodka is a product with a long tradition and global reputation, with a... Read more »

  • Economic predictions for 2019

    Czwartek, 24 stycznia 2019

    The Federation of Polish Entrepreneurs (FPP) and the Centre for Legislative Analyses and Economic Policy (CALPE) assume that 2019 will bring a drop in the global economic situation, a weakening of external demand, as well as lower growth dynamics of Polish exports. However, the economy will be supported by strong domestic demand, determined by the good labour market situation. The economic... Read more »

  • poultry – on the rise

    Środa, 17 października 2018

    Polish poultry trade flourishes at home and abroad. Statistically, consumption of poultry meat among Poles reached 30.5 kg per person in 2017. Read more »

  • Since Poland’s accession to the European Union, exports of Polish agri-food products have been systematically growing, achieving a new record size each year. In 2017, food worth EUR 27.3 billion was exported. In comparison with 2016, this means an increase of 12%. Read more »

  • Polish food exports are on the rise

    Poniedziałek, 23 kwietnia 2018

    Since 2010, the value of exports of Polish agri-food products have been steadily increasing, and in 2017 they reached EUR 27.3 billion, which is 12.3% more than in the previous year. The balance of foreign trade in this commodity group is also improving – as we read in the report of the National Centre for Agricultural Support – the value of the balance sheet over the last 7 years has more... Read more »

  • Confectionery – exports, foreign markets, trends

    Poniedziałek, 29 stycznia 2018

    Polish confectionery exports are still developing, as evidenced by good sales results. Analysis of the recent years showed growth in deliveries abroad of goods qualified as confectionery1, and exports thereof between January and September 2017 rose by 1.2% in relation to the analogous period of the previous year. As in the previous years, the main buyer of confectionery was the European... Read more »

  • Polish agri-food export summary

    Poniedziałek, 29 stycznia 2018

    The initial data of the Eurostat indicate another record in exports of Polish foods being broken last year. Over nine months in 2017, foreign sales of the agri-food industry comprised products worth approx. EUR 20 billion, which is as much as 13% more on an annual basis. Depending on the sales in the fourth quarter, the value of food exports for the entire year may reach between EUR 26.7... Read more »

  • 2017 was another record-breaking year for Polish food manufacturers. The export value of domestic foodstuffs exceeded EUR 27 billion, which clearly shows they have been appreciated on international markets. The recipients of Polish food already includes more than 70 countries worldwide, although our main trade partners are the states of the European Union (above 81% of exports), including... Read more »

  • The quality and tradition of Polish confectionery

    Poniedziałek, 29 stycznia 2018

    Poland exports a lot of confectionery for a reason – we have known for many years how to manufacture quality confectionery and we care about its high quality. Besides cold cuts, it is our trademark abroad. The production of Polish sweets is backed by many years of tradition. We have our own, typically Polish delicacies that cannot be found in other countries, and they arouse the interest of... Read more »

  • Value of polish confectionery market

    Poniedziałek, 29 stycznia 2018

    According to data by Nielsen, the value of the confectionery and snacks market, including savoury snacks and ice cream, exceeds PLN 17 billion. As for the confectionery (chocolate products, cakes and pastry), we manufacture more than 700,000 tons annually. In addition to the internal market, the production of sweets in Poland is mainly driven by exports. This is the driving force and the... Read more »

  • Polish foreign trade

    Poniedziałek, 09 października 2017

    The first half of 2016 saw a low dynamics in Polish foreign trade. A low growth rate of exports in relation to previous years, combined with a minimal decrease in imports, yielded a very significant growth of the trade surplus in goods. Exports grew by 2.1% to € 90.46 billion, and imports dropped by 0.2% to € 86.27 billion. As a result, the surplus in total foreign trade grew by 92%, to €... Read more »