Polish FMCG market

  • The purchase of milk at SM Mlekpol has been regularly on the rise for many years. This trend has also been maintained in 2021; this is another record-breaking year. At the end of December 2021, the Mlekpol Cooperative reached the level of two billion litres of purchased milk. Read more »

  • Major zero-waste trends for 2022

    Wtorek, 01 lutego 2022

    Too Good To Go takes a look at the trends for 2022. Among other things, the spotlight has been placed on nostalgia food, smart food shopping, or ultraurban farming. These are zero-waste areas as well as actions aimed at the initiation of social changes in the area of food waste avoidance and sustainable development. What do these terms mean? How will we manifest these trends in 2022? Read more »

  • "In the midst of the ongoing COVID-19 pandemic, chocolate confectionery brands continue to innovate in an attempt to address a variety of consumer needs and to inject more excitement into daily routines. With chocolate being perceived as an indulgent and stress-reducing treat, further room for new product development exists across all markets. For example, in the US, 48% of chocolate consumers... Read more »

  • Chocolate confectionery accompanies us in our everyday life, simultaneously changing and developing over the years, pursuant to the trends and consumer expectations. Read more »

  • The Map of Christmas Customs

    Wtorek, 01 lutego 2022

    All across Poland, Christmas practices differ between regions. Many holiday customs have already been forgotten, but those still cultivated in different parts of Poland emphasize the uniqueness of the given region. How had it been before, how is it now? Join us on a beautiful Christmas trip around Poland. Read more »

  • Consumer 2021

    Wtorek, 01 lutego 2022

    Change – this word seems to be the best reflection of 2021 in the context of customer choices. Why? Because everything has changed. Literally and metaphorically. Read more »

  • In spite of the global crisis caused by the pandemic, foreign trade in agri-food products is doing well. According to the National Support Centre for Agriculture (KOWR), the agri-food exports from Poland reached a record-breaking level of EUR 34 billion in 2020, which is EUR 2.2 billion higher than in the previous year. This means a 7% growth of the value of exports compared with 2019. In the... Read more »

  • Poland is an important actor on the worldwide food market. Polish producers benefit from rich manufacturing traditions and recipes passed down for generations, utilizing state-of-the-art technological solutions. Read more »

  • We are among the leading beef producers in Europe. The high quality of the meat produced in Poland also makes our country one of the largest exporters in the continent. Read more »

  • As reported by IHS Markit, the Payment Morality Index (PMI) for the Polish industry exceeded 54 points in November, stopping at 54.4 points. This means growth by 0.6 points in relation to the October reading. This is an optimistic forecast before the official data of the GUS on industrial production. Read more »

  • Chinese consumers value European products, treating them as premium goods. So far, however, only milk has been recognizable among Polish foodstuffs. The remainder of the dairy assortment have large potential as well. Read more »

  • Once again, MLEKOVITA has emerged as the winner of the Platinum Five of the Largest Dairy Companies, a part of the Golden Hundred of Polish Agriculture. It has also received the Eagle of Polish Agriculture award in the Best Exporter category. Read more »

  • According to the data of the National Support Centre for Agriculture (KOWR), the value of exports of agri-food products from Poland between January and October 2021 increased by 6.7% in relation to 2020. Meat is the most frequently exported commodity, and Germany remains the main trade partner. Read more »

  • The National Support Centre for Agriculture (KOWR) and the Research and Academic Computer Network (NASK) have signed an agreement auguring a pilot project of food passportization in Poland. Initially, the system is to identify the agricultural history of potatoes, beef and pork. Read more »

  • New shopping habits that started developing in the spring of 2020 have visibly settled down in the landscape of the Polish retail trade. Concepts combining elements of traditional trade with e-commerce have taken the lead. Entrepreneurs have not turned their eyes away from high customer requirements and are looking for new ways to stand out among their competitors. What can and should they... Read more »

  • The Embassy of the Republic of Poland in Beijing has announced publication of a list of entities authorized to export flour to the Chinese market, as has been informed by the Ministry of Agriculture and Rural Development on 20 December. This means completion of the procedures approving this product for exports to China. Read more »

  • Dino is definitely accelerating its pace of development. This year, as many as 343 new stores have been established under the chain’s sign, i.e. almost 90 more stores than 2020. Read more »

  • 2021: FMCG, Retail, Franchise

    Wtorek, 01 lutego 2022

    The passing year, just like the previous one, brought about many challenges to companies. The continuing COVID-19 pandemic, the changing consumer expectations, the growing inflation, the price increases – have the enterprises been able to increase their profits and maintain their market position under such circumstances? The franchise sector has not remained unaffected by the pandemic and the... Read more »

  • Despite noting an increase in the commercial turnaround of FMCG products and an increase in both volume and retail sales in recent years the Polish market was characterized by a number of processes leading to its general restructuring. Read more »

  • Mintel, the experts in what consumers want and why, has announced three key trends that will shape the global food, drink, and foodservice industries over the next 10 years: Read more »

  • In this article I do not wish to focus on the definition and deeply sociological aspect of social media. It is a certainty that countless scientists in the future will study them, categorize them, and perhaps even try to assign names of epochs such as ‚postfacebook’ or ‚pretiktok.’ I, on the other hand, would like to answer mainly the question of how contemporary social media can be... Read more »

  • Global players and brands with a history

    Wtorek, 28 stycznia 2020

    Promotion of chocolate and bars in promotion leaflets of selected countries in Central and Eastern Europe. Chocolate and bars are products which are frequently advertised, both in the media and on shop shelves or promotional newsletters. It is not surprising – despite a strong trend of preferring healthy and dietetic food – sweet snacks act on the imagination of many consumers, promising... Read more »

  • In 2019, Polish exports grew faster than imports thanks to which it returned to a positive foreign trade balance. Although Polish companies are flexible and despite the slowdown in the economy of their main trading partners, they are doing well abroad and the conditions are favorable for export, the government would prefer that target markets were more strongly diversified. According to the... Read more »

  • Most Polish exporters see such factors as considerable distance and the related high costs of transport, higher business risk or customs duties as the main barriers to entry to non-Community markets. These issues are beyond the control of companies or state authorities. Read more »

  • They want to make it out of pears, currants and cherries. Wine production is developing in Poland, and wine enjoys increasing consumer recognition. Grape harvest from 400 Polish vineyards enables production of approx. 700 000 bottles, and the demand definitely exceeds the supply. Read more »

  • As shown by the data of the Institute of Agricultural and Food Economics concerning the export of alcoholic products*, the value of wine beverages exported from Poland is significantly growing. According to the experts from the Association of Employers – The Polish Wine Council, this results from the higher quality of the exported goods. This situation reflects what is currently going on in... Read more »

  • The sales of organic products in Poland has been growing by 20% every year. Experts foresee this will be the quickest-developing segment of foodstuffs, but so far we are still lagging behind Western Europe. Organic foods comprise 0.5% of the food market in Poland. In Western European countries, this percentage reaches 2-8%. Annually, a statistical Pole spends 7 euros on organic products, while... Read more »

  • Let us begin with an anecdotal example. Not long ago, in the past year, a country where store shelves give in under the weight of food products of all varieties, where the percentage of domestically produced food (with the EAN/GTIN code beginning with 590) reaches 80%, not counting products from outside the bar-code system (GS1 system), runs short of the trite and trivial products. Read more »

  • The sweet part of the Polish market

    Wtorek, 28 stycznia 2020

    Chocolates, candy bars, wafers, cookies, jellies, caramels… It is impossible to list them all, and yet, new products are still appearing on the market, responding to the changing consumer needs. Moreover, the Poles have their favourite products accounting for the largest share of sales. Read more »

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