In 2025, MAXPOL marks a remarkable milestone – 35 years of shaping the trade fair industry. We talk with Justyna Tchórzewska, Senior Marketing Manager at PPH MAXPOL, about building a strong position and reputation as a trusted leader in the global trade fair world.
What made the year 2025 special for MAXPOL?
The year 2025 was a special year for MAXPOL. In May 2025, our company celebrated its 35th anniversary on the trade fair market. It was a beautiful date and an important jubilee. Time passed incredibly fast — it was in May 1990 that we founded our family company. Like many businesses, our beginnings were challenging. At that time, we employed only a few people and focused on organising trade fairs abroad, mainly in the former Soviet Union.
What was the first trade fair organised, and how did it influence the company’s development?
The first trade fair we organised took place in Lviv and was called LEOPOL. This event marked the beginning of our trade fair activities, which then developed dynamically. Soon after, we organised our first trade fair in Europe, in Germany. This milestone was followed by further expansion into France, the Netherlands, England, Spain and, eventually, almost all of Europe.
Parallel to the expansion of our trade fair activities, we developed our stand design and construction services. Initially, we built stands using basic systems such as Octanorm and Maxima. Over the years, we decided to focus on creating individual exhibition stands using panels, wood and other materials. This growth naturally led to an increase in the number of employees.
As with any well-developed company, we expanded our offer to include stand equipment, such as furniture. This required additional space not only for marketing activities but also for production. The need for a carpentry workshop, paint shop and furniture storage resulted in the expansion of our warehouse facilities. We moved to larger warehouses, enabling us to carry out projects efficiently and without limitations. At the same time, we expanded our transport base, allowing us to deliver exhibition stands abroad smoothly and reliably.
What has been your most important achievement?
There have been many achievements over the years, but the most important one has been the trust of our regular exhibitors. We work with a large and constantly growing group of loyal clients, and our portfolio of exhibitions around the world has expanded year by year. In practice, there has been no location where we were unable to organise a trade fair for our exhibitors.
How has MAXPOL expanded its operations?
Our activities have reached every continent. It has therefore not been unusual for exhibitors to request stand construction in locations such as Australia, Japan or Nigeria. The commitment and daily efforts of our entire team have been recognised by companies, institutions and partners we cooperate with. Over the years, we have received numerous certificates and awards from exhibitors and international partners.
How did the company maintain its leading position in the trade fair sector?
MAXPOL has been a member of the Polish Chamber of Exhibition Industry and has held the title of Leader of Fair Services, along with official recommendations from the Chamber. Since 1990, several thousand exhibitors have participated in the trade fairs we organised, occupying tens of thousands of square metres of exhibition space. For us, the trade fair world has truly become borderless.
Our company’s credo has always been customer satisfaction. We invite you to explore our trade fair calendar or visit our website, where you can also see examples of our exhibition stand projects.
Which upcoming trade fairs will MAXPOL participate in?
MAXPOL will participate in SIAL Paris, one of the world’s largest and most important trade fairs for the food industry. This year, SIAL will take place on 17–21 October 2026 at Paris Nord Villepinte.
We invite you to start planning your participation early, including reserving exhibition space and cocreating an attractive and distinctive stand design.
tagi:
MAXPOL
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food market
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sales
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trade
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consumer
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FMCG
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wholesale
,
retail
,
food products
,
news
,
new products
,
food industry
,
retail chains
,
grocery stores
,
Poland
,
export
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