Interviews

Gibar – tradition meets innovation in confectionery

Monday, 12 January, 2026 Food From Poland 46/2025
We talk with Paweł Majchrzak, COO and Management Board Member at Gibar, about how the company is strengthening its position in Poland as a distributor and importer of niche confectionery, while steadily expanding into savory snacks and beverages.
How is Gibar currently positioned on the Polish and international markets?

Gibar positions itself as a distributor and importer specializing in niche confectionery, complemented by a growing offer of savory snacks and beverages. On the Polish market, the company is recognized for premium – quality products and innovate concepts. Internationally, Gibar seeks to bring unique, carefully selected treats to consumers, focusing on originality and memorable taste experiences. 

What is Gibar’s greatest competitive advantage?

Gibar’s key advantage lies in its ability to combine tradition with innovation. The company offers products that stand out in flavor, form and packaging, while maintaining consistent quality. By focusing on niche categories often overlooked by larger players, Gibar brings consumers something distinctive and attractive. 

In which foreign markets is Gibar already present, and which ones does it consider a priority for the coming years?

At this stage, Gibar does not directly export its products abroad. The company’s focus is on strengthening and expanding its distribution network in Poland, ensuring strong brand recognition and availability on the domestic market. Foreign markets are currently treated primarily as a source of inspiration and potential new products that could be added to the Gibar portfolio in the future. 

Which products from Gibar’s range are currently the most popular with customers, both in Poland and abroad?

Among the most sought – after products are the iconic Luxury Plum in Chocolate, appreciated for its refined taste and premium character, and innovative items such as Snowball Pistachio or flavored donuts, which attract younger audiences. These products perfectly reflect current market trends – they are innovative, practical and designed to fit the dynamic lifestyles od today’s consumers. 

What challenges is the company facing in its international expansion process?

The greatest challenges include adapting to diverse consumer preferences, regulatory requirements and strong competition in established markets. Building brand recognition abroad requires consistent investment in marketing and distribution partnerships. At the same time, Gibar treats these challenges as opportunities to refine its offer ang strengthen its international presence. 

What are the company’s key objectives for the coming years?

The company’s main objectives are to expand its portfolio with unique products that combine innovative flavors, attractive formats and convenient packaging. Gibar aims to further strengthen its brand as a symbol of high – quality, distinctive confectionery while also broadening its presence in the category of savory snacks and beverages. The long – term vision is to anticipate consumer needs and deliver products that offer moments of indulgence. 




tagi: Gibar , food market , sales , trade , consumer , FMCG , wholesale , retail , food products , news , new products , food industry , retail chains , grocery stores , Poland , export ,