The first stage of the Absolut Creative Competition has ended. We know the name of the happy winner who has an opportunity now to compete for the title 'global winner' of the creative brand cooperation competition. Out of as many as 7,500 participants, one person will eventually be selected to receive a money reward of EUR 20,000 as well as have an advertisement of their project placed at a cult-status location.
At the national stage, Absolut selected a unique young-generation artist to take part in the next stage of the Absolut Creative Competition, along with finalists from other countries. The Polish winner, Weronika Ślifierz, was appreciated for her perfect combination of creativity with ideas professed by the brand, i.e. tolerance and openness to the world. The work by Weronika Ślifierz has been selected among 7,500 applications sent in from 19 countries, and now, she has the opportunity to become the global winner of the competition – and thus to join the list of bold and iconic artists the brand has cooperated with before, such as Keith Haring, Romero Britto, Arman Armand, and Maurizio Cattelan.